The increase in the price of airline tickets, especially those bought at the last minute, has led more Brazilians to choose road transport as a more accessible and economical alternative. With the approach of the Carnival holiday, by Bus, one of the largest bus ticket marketplaces in the country, has already noticed a significant increase in demand and observed a 30% increase in sales compared to the same period in 2024."Road transport has been the best option for those who want to travel economically and comfortably". Our expectation is to serve a record number of passengers during this period. We believe there will be an increase of around 70% in sales compared to Carnival in 2024, says Luana Filomeno, Head of Marketing and Communication at DeÔnibus
In the quest to attract even more passengers and encourage early purchases for Carnival, DeÔnibus launched a promotional campaign with discounts for those who are already customers of the marketplace on round trip purchases. Purchases made through the website guarantee a 10% discount on the return ticket, while purchases through the app offer a 15% discount under the same condition. The strategy aims to build loyalty and encourage early purchasing, providing more comfort to travelers, ensuring better prices and better located seats
The road transport sector continues to grow strongly in Brazil, and according to Luana Filomeno, a startup plans a significant expansion in 2025."In the preview of this year's Carnival", comparing with the same period of 2024, we have already recorded a 30% increase in sales and a 40% increase in revenue, in addition to a 15% increase in the average ticket,complements Filomeno.With this initial impulse, DeÔnibus strengthens its expectation of achieving exponential growth throughout the year, seeking to expand its market share and further consolidate its brand in the sector
The expansion in the average ticket is an aspect of extreme relevance for the startup, which already shows a growth of 15% just in the preview of Carnival 2025, in comparison to the same period last year. This increase reflects the higher demand for more comfortable seats, how the semi-bed models, bed and bed-couch."The Brazilian tourist is prioritizing quality and convenience when traveling". We observed an increase in the choice of premium categories, showing that passengers value a good experience on board. The data reflects not only the recovery of domestic tourism, but also the strengthening of the culture of road travel as a practical and economical option for passengers throughout Brazil. Among the most sought-after destinations for the February holiday, the following states are: Rio de Janeiro (RJ), São Paulo (SP) and Florianópolis (SC), highlighting the strong demand for large centers and tourist cities.”, complements the Head of Marketing and Communication at DeÔnibus.
