Recently, the entrepreneurial ecosystem was "shaken" by the drop in stock prices of technology companies in the United States and Europe after the announcement that the Chinese app DeepSeek was the most downloaded of the day. Launched last week and completely free for the public, the Chinese Artificial Intelligence (AI) tool has gained popularity. In general, AI tools dominate the news and popular imagination, but debates related to privacy policy and data protection are still scarce.
Since it was enacted, Constitutional Amendment 115/2022 has determined that the protection of personal data is a fundamental right, guaranteed to all Brazilians by the Constitution. However, the privacy policy of the most popular AI at the moment, DeepSeek, concerns some experts, who consider the automatic data collection as "keystroke dynamics," monitoring and capturing user behavior, a point of attention.
- The company states that the data collected will be shared with "our corporate group," but does not specify which companies these are or the purpose or intent of this sharing. However, the privacy policies of other major companies, such as OpenAI itself, the creator of ChatGPT, follow the same pattern of not clearly specifying which companies are part of the "corporate group" or the purpose of data processing. What we need to understand is that users today are concerned, or should be concerned, about better understanding how their data is being used – says Big Techs specialist and partner at Silva Lopes Advogados, Lucas Euzébio.
In the race to ensure the safety of artificial intelligence users, Brazil is circulating Bill No. 2338/2023, which establishes the Legal Framework for AI. Approved by the Senate, the project aims to regulate technology in the country, as well as to establish risk classifications to be followed. In recent weeks, the issue of consent and safety has gained prominence with the suspension of sensitive data collection (through the eye's iris) by the company Tools for Humanity in Brazil, which offered financial rewards to those who underwent the procedure.
