Vivo has just launched the "Safe Mode" platform, which reinforces its commitment to customers' digital security. In addition to the best internet connection, the company aims to provide customers with confidence in using electronic devices peacefully through a hub that centralizes information and useful tips, as well as a new portfolio of services focused on protecting devices and personal data.
A Safe Mode platformBring up a special page on the operator's website and digital content in the Vivo App with guidelines to prevent scams and invasions, as well as the possibility of subscribing to services like Cell Phone Insurance directly through the app. With this initiative, Vivo is leading by offering solutions to ensure that its customers have a smoother experience in the digital world. Safe Mode contains information and practical solutions for issues such as settings to increase device protection, safe Wi-Fi usage, fraud prevention information during technical visits, as well as tips to protect data and configure access codes.
“Digital security is an increasingly present concern in people’s lives, as they spend a large part of their time online, whether on social networks, messaging apps or shopping online. In this scenario, adopting protection for devices and personal information is essential. More than offering the best network and connection for customers, we want to ensure that they have a safer experience when it comes to their cell phones and the digital environment,” says Marina Daineze, Vivo’s Brand and Communications Director.
A Safe Mode campaign, created by Africa, will feature content on social media, films, and other activities that will address the topic in a didactic and straightforward manner. The campaign activation will be broad and multichannel, ensuring presence at various touchpoints with the audience. The promotional pieces will be broadcast on open TV, pay TV, and cinemas, as well as having a strong presence in outdoor, print, and digital media. To strengthen the connection with the audience, the campaign features Julia Iorio, a digital influencer and lead actress in the films, who embodies the authentic and approachable tone of the message.
With "Safe Mode," we turn digital security into an engaging, accessible experience focused on the needs of the audience. This campaign reinforces Vivo as a technology company that not only offers services but also security and trust, always with a touch of closeness and innovation," concludes Heloisa Pupim, co-COO of Africa Creative.
