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From exchange to universal account: Bitso is the first crypto platform to offer full PIX

Name, a cryptocurrency-based financial services company, has just launched the PIX area on its platform in Brazil. With the new service, customers gain access to all available financial operations via PIX in the country: creation of personalized keys, instant transfers, scheduling, QR Code payments, PIX Copy and Paste, deposits, billing, and they can also withdraw cash at ATMs and partner stores through the Withdrawal/Change function.

PIX is already the most used method of payments and transfers in Brazil, according to the Central Bank¹. As the first crypto company to obtain a license to operate as a Payment Institution and to receive approval for participation in PIX from the Central Bank, Bitso now becomes the only exchange in the country to offer its customers access to all PIX functionalities in a simple and secure way. The new PIX experience is now available to all Bitso users in Brazil and to corporate clients in various countries who, through a simple integration with the PIX API, can access instant pay-in and payout services and automatic conversion to expand their operations in the Brazilian market.

One of the first companies to benefit from the solution is Starspay, a fintech specializing in payment intermediation for foreign companies licensed in iGaming. The institution is a pioneer in offering flow with registered crypto for companies operating in a regulated manner in different countries. "The iGaming market is highly dynamic, and the flow of transactions with PIX on these sites is very fast. Therefore, we needed an agile solution that would allow us to provide the amounts to our customers immediately. With the support of Bitso Business, we achieved the speed we needed and always have support available. And this is reflected 100% in our customers' satisfaction," comments Rodrigo Bernardino, Business Development at Starspay.

“We are very happy to launch this service, as we believe it represents a turning point in the financial market. We can say that it is the evolution of a traditional global account into a universal account, combining the benefits of a digital bank, an international account and integration with cryptocurrencies. The new service allows our users to make transactions to their current account or to third-party accounts, and opens up a new market for corporate clients who want to optimize their operations in Brazil,” says Thales Freitas, CEO of Bitso Brasil and Global Director of Bitso Business.

To access the PIX area and enjoy the new features, users must update the Bitso app on their device and create a PIX key. Transactions are protected with the highest security standards, ensuring the integrity and privacy of your data, and the entire system is developed in compliance with the regulations of the Central Bank of Brazil.

E-Commerce Update
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E-Commerce Update is a leading company in the Brazilian market, specialized in producing and disseminating high-quality content about the e-commerce sector.
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