A Data, one of Brazil's leading computer industries, announces investments in expansion into new markets and the launch of an e-commerce platform aimed at the corporate segment, offering options for micro, small, and medium-sized companies to access various technologies that were previously targeted at large corporations. The e-commerce will feature a wide portfolio of computers and will offer solutions for various segments, ranging from simpler equipment for restaurant and bakery cash registers to high-performance computers for architecture and engineering offices, for example. With over 23 years of experience and established as a reference in robust computers for the government, educational, and corporate sectors, Daten is developing this initiative as part of a broader plan to strengthen the brand and expand its range of products and services.
“We are investing to reach new and diverse audiences in the corporate market, such as retailers andfood service, clinics and medical area, architecture and engineering, advertising agencies, among other sectors that are important pillars of the Brazilian economy. We also seek to strengthen the connection with our clients and partners by offering a digital experience aligned with Daten's innovation vision. We will deliver cutting-edge technology and affordable solutions that optimize operations and enhance the competitiveness of these businesses in their respective markets," says Paulo Pacheco, Channels Head at Daten.
According to the executive, because it is a genuinely Brazilian brand, Daten has a strategic vision aligned with that of the local entrepreneur, which causes the company to adopt a differentiated positioning in the market, aiming to provide greater cost-benefit. "When it comes to technology, whose investments are usually significant, Brazilians focus on the price but do not neglect the quality of the product, as they know this can negatively impact operations and generate even higher costs in the future. That is why Daten aims to provide the best technologies at affordable prices," he says.
The launch of the e-commerce reinforces Daten's strategy to democratize access to high-quality technology and facilitate the purchasing journey from large organizations to small entrepreneurs. The platform was designed with a focus on the customer experience, offering a user-friendly interface, intuitive navigation, and a segmented portfolio that allows for quick identification of solutions that meet each business's specific needs.
Among the available products are desktops, notebooks, mini PCs, and other machines that help manage payment systems, biometrics, inventory control, and even reservations, streamlining processes and improving the experience of employees in corporations and their end customers. Thus, it is possible to maximize operational efficiency and drive business growth.
In addition to providing a direct and simplified channel for acquiring technological solutions, e-commerce also represents an evolution in Daten's service model to the corporate market, integrating technology and consultative support. E-commerce allows customers to contact consultants directly to clarify doubts and receive guidance, providing a personalized experience for an intuitive and efficient shopping journey. In this way, Daten will be closer to its new audiences through technical support, assisting throughout the purchasing process and understanding market demands up close. This creates a feedback loop: current solutions meet customer demands and, at the same time, contact with them will allow Daten to develop new solutions that the market will seek in the future.
To enable this expansion, Daten has been investing in innovation, infrastructure, and product development. Currently, the company allocates 5% of its annual revenue to Research and Development, ensuring the continuous evolution of its portfolio and alignment with the demands of emerging markets. These efforts are complemented by a rigorous commitment to quality and sustainability, demonstrated by certifications such as ISO 9001, ISO 14001, ISO 45001, and ISO 37001, which reinforce operational excellence and corporate ethics in all of the company's activities.
"Data has always aimed to be a strategic partner for businesses, going beyond product delivery to provide complete solutions that generate real value for our clients. With this investment in new markets and the launch of e-commerce, we are reaffirming our commitment to innovation and creating opportunities for companies of all sizes to grow and thrive in an increasingly competitive business environment," explains Paulo.With the launch of the new website, Daten reaffirms its position as a company committed to leading technological evolution in Brazil. The platform is another step towards building a connected future, where technological solutions create opportunities for companies of all sizes and sectors.
To learn more about Daten and explore the solutions available, visit the new website athttps://empresas.daten.com.br
