Major commercial dates, such as Valentine's Day, which are approaching, along with Black Friday and Consumer Day, represent sales peaks that boost both digital and physical retail. However, the exponential growth of transactions can pose operational challenges for companies developing software for the sector. Stability of e-commerce platforms, integration with POS systems, and efficiency in issuing invoices are critical challenges for software houses developing solutions for retail.
According to the Brazilian Association of Electronic Commerce (ABComm), Brazilian e-commerce generated R$ 204.3 billion in 2024, a 10.5% increase compared to the previous year. In addition to positive revenue, there were 414.9 million orders recorded, representing an average ticket of R$ 492.40. In total, the number of online buyers reached 91.3 million. By 2025, Brazilian e-commerce revenue is expected to exceed R$ 234 billion, with nearly 15% growth, an average ticket of R$ 539.28, and three million new buyers, according to ABComm.
The Brazilian Association of Credit Card and Service Companies (Abecs) indicates that this year's Easter is expected to generate R$ 5.3 billion, 26.8% more than last year. In a competitive market, artificial intelligence stands out as an essential tool, being adopted by 70% of online stores for data analysis and automations that ensure more personalized and effective experiences, according to Ebit/Nielsen research.
"Commemorative dates boost retail, and technology plays an essential role in ensuring sales success. In our solutions hub, practices such as integration between management systems and marketplaces, automation of financial processes—including payments and transfers within the ERP itself—and the agile issuance of Electronic Consumer Invoice are adopted with the aim of enhancing retailers' performance. The challenge is to continuously evolve these technologies to keep up with demand peaks without compromising the consumer experience. Discussing these trends and innovations is fundamental to ensuring stability, scalability, and security in digital operations," affirmsJonathan Santos, CEO of TecnoSpeed.
