Dafiti developed its first advertising campaign with creative content generated 100% by Artificial Intelligence (AI), without sacrificing the sensitivity and strategic vision of the creative professionals involved. The campaign, produced for Valentine's Day, marks a new chapter in fashion content creation by combining human creativity and technology.
The initiative was enabled by Dafiti Hybrid Intelligence (HI), a proprietary model that integrates human and artificial intelligence. The combination allowed for significant optimization of logistics processes and advertising creation, transforming contemporary marketing and bringing substantial gains in agility and performance.
Cost reduction of up to 80%
Unlike traditional campaigns, which require in-person productions, team travel, product transportation, and the hiring of physical structures, the new approach adopted by Dafiti eliminated all these steps. With the application of Artificial Intelligence in the creative and production process, the campaign reduced production and shooting costs by up to 80%.
Agility with a 60% reduction in production time
The use of AI for scenario creation, image composition, video narration, and creative planning allowed Dafiti to reduce the average campaign production time by up to 60%. The technology accelerated the process, allowing the brand to respond more quickly to retail demands.
Synergy between technology and human touch
Despite the 100% digital process, content creators actively participated, bringing authenticity, emotion, and connection with the final audience. This synergy between people and technology reinforces the strength of the concept of Hybrid Intelligence, where AI enhances but does not replace the creative and strategic vision of the people behind the decisions, bringing credibility and reinforcing the idea that technology and humanity are not opposites, but allies.
AI has become a driver of agility, experimentation, and cost reduction. But human intelligence remains at the heart of creation—healing, adjusting, providing strategic direction, and keeping the brand true to its essence. This is what we callDafiti HI", says Leandro Medeiros, CEO of Dafiti."
The result was a visually impactful campaign, aligned with conscious consumption trends and the dynamism required by current digital marketing. More than an advertising campaign, this project demonstrates how it is possible to reinvent the way of communicating with responsibility, innovation, and high performance.
With this initiative, Dafiti not only delivers impressive results but also positions itself at the forefront of fashion communication, proving that it is possible to combine technology and creativity to innovate, reduce impacts, and maintain relevance in an increasingly dynamic and competitive market.
