The online course market is booming and is expected to reach 1.55 trillion reais by 2029. Even after the boom caused by the pandemic, the demand for online education and training continues to grow, as most people prefer the flexibility and comfort of learning at home, avoiding expenses and complications related to commuting to in-person classes.
"Selling online courses is an excellent opportunity to monetize your knowledge. The key is to understand that, with the right strategy, you can turn this activity into a significant source of income," says Thassia Piezzaroli, expert in info products, digital marketing, digital positioning, and partner at Natalia Beauty in the educational sector.
According to Piezzaroli, earnings from online courses can vary widely and depend on several factors. "As an online instructor, also called an expert, it is possible to earn from a few thousand reais per year to a six- or seven-figure income. Creating the course is just part of the process. Marketing and sales work, along with building your personal brand, can make all the difference," he says.
Some factors that affect your potential income, according to the expert:
Course price: a course can be sold for 25 reais or 2,500 reais, for example; this factor directly influences the number of sales needed to achieve your revenue goals. It is important to align the price charged with what is offered, taking into account market experience, results, and influence.
Target audience: having an email list, followers on social media, or a YouTube channel can increase your chances of success. The larger and more engaged your network, the more clients you can expect. That's why a large part of an expert's work is creating content for social media to grow their influence and community.
Experience in marketing and sales: those with prior experience in online sales tend to have higher conversion rates. Of course it's not impossible to learn; when I started, I knew nothing about these subjects and dedicated myself to learning, so it's possible to stand out even without prior knowledge.
Customer loyalty: Loyal customers who buy repeatedly can improve your revenue over time, we call this customer recurrence.
Is it worth investing? Do the math!
According to Piezzaroli, to determine your potential revenue, the best formula is: revenue = audience size x average conversion rate x course price. For example, if you have 1,000 subscribers and a conversion rate of 5% for a 500 reais course, your revenue would be: 1,000 x 0.05 x 500 = 25,000 reais. Remember that the course price can be increased through brand recognition, expertise, quality content, and a profitable and relevant subject, he states.
To calculate your profits, consider your fixed and variable expenses. "Fortunately, the additional costs per customer for online courses are low, so selling one or 100 courses incurs the same costs, but you may have extra expenses for advertising and paid traffic. The formula is simple: profit = revenue – production costs – marketing expenses – other costs," the specialist teaches.
Selling courses online can not only generate substantial income but also bring several significant benefits. One of the main ones is the improvement of personal branding, since having enough knowledge to be conveyed as a reliable source increases credibility in the market. Furthermore, selling online courses allows the development of a loyal customer base, creating an audience that continuously seeks new products.
“Another advantage is the opening of new business opportunities, enabling partnerships and commercial expansion. With dedication and the right strategies, it is possible to transform the sale of online courses into a profitable and sustainable career. The market is more receptive than ever to digital education and those who know how to take advantage of this opportunity can achieve incredible results”, concludes Thassia Piezzaroli.
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