When it comes to artificial intelligence (AI), many think of algorithms and advanced technologies. However, each innovation depends on a fundamental element rarely recognized: data. The information provided by users is valuable to companies, but safeguarding the security of this data is a daily challenge, considering the serious data leaks in recent years and the legislation addressing the issue, such as the General Data Protection Law (LGPD).In this context, thesynthetic dataThey have gained attention in the digital segment thanks to their ability to ensure privacy in the use of AI tools – according to a projection by BCC Research, the global synthetic data market could reach $2.1 billion by 2028. Aiming to take the lead in such a trend, theEudaliaBrazilian startup founded in 2023, has been developing solutions to promote the harmonious combination of technological evolution and digital privacy through this and other technologies.
Understood as information generated by algorithms to mimic real data, synthetic data allows companies in any sector to innovate without compromising personal, sensitive, and confidential information, making them an ideal tool for processes in sectors such as healthcare, finance, and legal. In the financial sector, for example, they allow training anti-fraud models without exposing real clients, while in the healthcare sector, they enable clinical studies and epidemiological simulations without compromising patient privacy. In Brazil, Eudalia is a pioneer in providing this technology in a structured manner., offering it as an easily incorporable solution into the daily lives of these and other segments.
"The market already understands that synthetic data are not just an alternative, but a strategic pillar to overcome technical and regulatory challenges, as well as to accelerate innovation. Observing the users of our platform, we find that companies adopting this approach can reduce AI solution development time by up to 60%, in addition to drastically lowering operational costs," he states.Lucas Mirabella, CEO and founder of Eudalia.By adopting this innovative tool, companies can train AI models, reduce security risks, and at the same time comply with the privacy regulations in Brazilian legislation.
In addition to mitigating the risk of information leaks, another advantage of the feature is the large-scale use of AI. In the corporate environment, replacing confidential data with synthetic data simplifies the adoption of technologies such as large language models (LLMs), reducing costs and enhancing security.
Our goal is to ensure that any company can invest in technology and operate with agility, without giving up regulations as important as the LGPD and the trust of customers.Mirabella emphasizes."The future of AI is only secure with the combination of innovation and responsibility, and Eudalia's mission is to be that bridge. After all, it is possible to grow, innovate, and at the same time, protect what is most valuable: people."
Following this logic, Eudalia's proposal is clear: to create solutions ranging from generating personalized scenarios to automatically replacing confidential information in sensitive documents. Additionally, the tools are flexible and can serve everything from startups to large corporations. Whether through API integration or customization of AI tools, the company ensures that any organization can operate with agility, security, and in compliance with current regulations.
