When it comes to artificial intelligence (AI), many think about algorithms and advanced technologies. However, each innovation depends on a fundamental element rarely recognized: data. The information provided by users is valuable to companies, but preserving the security of this data is a daily challenge, considering the serious cases of information leaks in recent years and the legislation that addresses the topic, how the General Data Protection Law (LGPD).In this context,thesynthetic datathey have gained attention in the digital segment thanks to their ability to ensure privacy in the use of AI tools – according to a projection by BCC Research, the global synthetic data market could reach US$ 2,1 billion by 2028. Aiming to take the lead in such a trend, a Eudalia, Brazilian startup founded in 2023, has been developing solutions to promote the harmonious combination of technological evolution and digital privacy through this and other technologies
Understood as information generated by algorithms to mimic real data, synthetic data allows companies in any sector to innovate without compromising personal information, sensitive and confidential, making them an ideal tool for processes in sectors such as health, finance and legal. In the financial segment, for example, they allow training anti-fraud models without exposing real customers, while in the healthcare sector they enable clinical studies and epidemiological simulations without compromising patient privacy. In Brazil, Eudalia is a pioneer in providing this technology in a structured manner, offering it as an easily incorporable solution into the daily life of these and other segments
The market already understands that synthetic data are not just an alternative, another strategic pillar to overcome technical and regulatory challenges, as well as accelerate innovation. Observing the users of our platform, We have found that companies that adopt this approach can reduce AI solution development time by up to 60%, in addition to drastically reducing operational costs, affirmsLucas Mirabella, CEO and founder of Eudalia. Through the adoption of this innovative tool, companies can train AI models, reduce security risks and, at the same time, respect the privacy regulations in force in Brazilian legislation
In addition to mitigating risks of information leaks, another advantage of the feature is the use of AI on a large scale. In the corporate environment, the substitution of confidential data with synthetic data simplifies the adoption of technologies such as large language models (LLMs), reducing costs and strengthening security
Our goal is to ensure that any company can invest in technology and operate with agility, but without giving up on important regulations like the LGPD and the trust of clientshighlights Mirabella. The future of AI is only secure with the combination of innovation and responsibility, and Eudalia's mission is to be that bridge. After all, it is possible to grow, innovate and, at the same time, protect what is most valuable: people
Following this logic, Eudalia's proposal is clear: to create solutions ranging from generating personalized scenarios to automatic replacement of confidential information in sensitive documents. Additionally, the tools are flexible and can serve from startups to large corporations. Whether through API integration or customization of AI tools, the company ensures that any organization can operate with agility, security and in compliance with current regulations
