Amid the growing digital market, a new initiative promises to transform the lives of thousands of young Brazilians. The Digital Creator, a 100% online and free course, is offered by the NGO JA Rio de Janeiro in partnership with M2BR Academy and Canva Brazil. With a practical and inspiring approach, the course offers 40 thousand spots for young people aged 15 to 29 years, especially those in situations of social vulnerability, who wish to become digital influencers and content creators
The Digital Creation covers everything from the fundamentals of digital marketing to content production for social media, including themes such as Influencer Marketing, creative process, script, recording and editing videos with a cell phone. The course also includes an exclusive module taught by Canva Brazil, that will teach how to create attractive images and assemble a successful media kit. Furthermore, a library in Canva with ready-made templates will be made available
The initiative arises as a response to the difficult scenario of the youth labor market in Brazil. According to IBGE, by the end of 2022, 10,9 million young people between 15 and 29 years old were neither working nor studying. This course aims to provide an opportunity for inclusion in the digital market and entrepreneurship, promoting the diversity of people, ideas and experiences
"The Digital Creation is the result of our desire to transform lives through education". We want young people to develop skills that go beyond technical ones, so that they can explore their unlimited potential and generate income, Rafael Coelho stands out, Marketing Coordinator at JA Rio de Janeiro
Ricardo Marsili, co-founder of M2BR Academy, adds: "Democratizing access to Influencer Marketing through a free course is a way to contribute to the inclusion of these young people in the job market and the world of entrepreneurship".”
Special Participation by Jonathan Azevedo
The actor Jonathan Azevedo, known for his role in the series "The Game that Changed History", on Globoplay, participates in the first module of the course, where you share your journey and give tips on how to influence others with purpose. "I am honored with this invitation". I want more young people to have the same opportunities that I had. Social media is a way to change your life and occupy new spaces, Azevedo states
Another highlight is the finance specialist Gilvan Bueno, elected by Forbes Magazine in 2020 as one of the Black Innovators in Financial Education in Brazil. He concludes the course with an adapted version of the program "My Money", "My Business"
The course has ten teachers, including the educator Michele França, the executive director of M2BR Academy Ricardo Marsili, and digital influencers like Gabi Almeida and Cesar Antonio. The total workload is 5 hours and 15 minutes, and participants who complete the course by November 22, 2024 will compete for 15 Canva PRO coupons, valid for six months
For more information and registrations, access https://jarj.org.br/criadigital
Service:
- Course: Digital Creation
- Content: Influencer Marketing and Content Creation
- Description: 100% online, free and with certificate
- Available vacancies: 40 thousand
