STF decision drops X network, Meta removes verification, and the Public Ministry demands explanations. The United States bans TikTok, which is given more days to defend itself. Headlines like these are becoming increasingly common in the digital marketing world, causing problems not only for users but also for companies with various communication issues.
This is the case of businesswoman Taísa Gruber from Brexó Restore, who centralizes 100% of her store's advertising and communication on Instagram:“When the tool goes offline or that time WhatsApp is blocked, we lose all communication.”
The dependence on social networks for communication and marketing has been a constant in recent years, but the recent instability of these platforms has highlighted an important warning: companies need to strengthen their digital presence through their own channels.
Among them, corporate websites stand out as a fundamental pillar of credibility and security. These scenarios demonstrate that, despite being important for marketing, social networks cannot be the only point of contact between companies and audiences.
For KAKOI Comunicação Planner, Boby Vendramin, unlike social networks, corporate websites are digital properties controlled by the brands themselves, offering stability, without interference from algorithms or risks of interruption:
“More than that, the websites allow for a personalized experience aligned with the company’s identity, with institutional content, product and service portfolios, and direct communication channels,” he says.
According to market studies, in 2023, more than 81% of global consumers stated they trust information provided directly by business websites more than social media posts. This data reinforces the strategic role of websites as sources of reliable and well-structured information.
According to the expert, maintaining communication and marketing on social networks is essential for any type of business, but keeping an updated and well-structured website online can make a difference in credibility and also in times of blackout:
”In addition to security and credibility, the sites offer exclusive advantages such asSEO and visibilityreaching new audiences organically. They serve as a communication hub in addition to providing detailed monitoring of the entire business," completes Vendramin.
