STF decision overturns X network, Meta removes verification and Public Prosecutor's Office wants explanations, United States bans TikTok which gains more days to defend itself. Headlines like these are becoming increasingly common in the world of digital marketing, leaving beyond users, companies with various communication problems
This is the case of businesswoman Taísa Gruber from Brexó Restore, who centralizes 100% of her store's advertising and communication on Instagram:"when the tool goes down or that time when WhatsApp was blocked we lost all communication"
The dependence on social networks for communication and marketing has been a constant in recent years, but the recent instabilities of these platforms have highlighted an important warning: companies need to strengthen their digital presence through their own channels
Among them, corporate websites stand out as a fundamental pillar of credibility and security. These scenarios demonstrate that, despite being important for marketing, social media cannot be the only point of contact between companies and audiences
For the Planner of KAKOI Comunicação, Boby Vendramin, Differently from social networks, corporate websites are digital properties controlled by the brands themselves, offering stability, without algorithmic interference or risks of interruption
More than that, the sites allow a personalized experience aligned with the company's identity, with institutional content, product and service portfolios, and direct communication channels" accounts
According to market studies, in 2023, more than 81% of global consumers stated that they trust information provided directly by company websites more than social media posts. This data reinforces the strategic role of websites as sources of reliable and well-structured information
According to the expert, maintaining communication and marketing on social media is essential for any type of business, but keeping a website updated and well-structured can make a difference in credibility and also in times of blackout
"Beyond security and credibility", the sites offer exclusive advantages such asSEO and visibilityreaching new audiences organically. "They serve as a communication hub as well as detailed monitoring of the entire business," completes Vendramin
