The pandemic brought significant changes to corporate behavior, consolidating practices that remain strong to this day. Swile Brasil, in partnership with Leme Consultoria, conducted a survey titled "Company Planet – Corporate Benefits Yearbook, Best Practices, and Trends for Human Resources." The survey revealed that 33% of organizations adopt the in-person model, while 32% opt for the hybrid format. In this context, coworking offices have gained prominence for offering the flexibility needed by companies that combine in-person days and remote work in their routines.
“Spaces such as shared offices and coworking spaces are being preferred by emerging companies because they function as incubators for innovation and collaboration,” says Daniel Moral, CEO and co-founder ofEureka Coworking, global network of the sector. "It is a concept of the professional environment that has evolved since the 2000s into a complete industry in the post-pandemic era, demonstrating enormous creative potential for growing organizations," he/she/they adds.
Other data reinforce this perspective for the coming years. A study by the International Workplace Group indicates that 67% of recruiters have noticed a growing trend of professionals leaving companies that revert to a full in-person model, with five days a week in the office. This scenario highlights the transformative potential of coworkings, which offer flexible solutions aligned with the new demands of the labor market.
Focus on core business
One of the differentiators that make coworkings ecosystems for the development of new businesses is their economy compared to a traditional office. Professionals working in these spaces save on operational costs.
For Moral, this reduction in expenses allows companies to have a growth pace without bureaucracy and obstacles. Agility is essential in a dynamic and competitive market, so organizations like startups need workspaces that do not hinder their processes. The very variety of shared services, such as internet, cleaning, and facilities, eliminates the need for investments in their own infrastructure, allowing brands to focus on what truly matters: the business itself, he explains.
The specialist also highlights that coworkings function as "idea barns" by promoting professional exchanges that contribute to the development of companies, such as events, workshops, lectures, and networking in general. "It is a space that brings together people from different fields, who share experiences and knowledge. Therefore, it stimulates creativity and allows for the development of original solutions that meet market demands," he concludes.
