Food retail continues to rise and according toScanntech Radar data in partnership with McKinsey, the sector grew 3,3% in revenue in February 2024, driven by increased consumption and promotional strategies
Furthermore, the products that recorded the highest increase in sales value were
- Coffee: 61,3%
- Eggs: 21,1%
- Body moisturizer: 19,8%
- Water: 18,8%
- Hair kit: 18,7%
- Chicken in nature: 17,3%
- Oil: 16,6%
Furthermore, anotherrecent research by MindMinershighlighted that the main factors influencing consumer choices in the food sector, and reflects a consumer who is increasingly aware and demanding, is: the price, reaching 68%, and the flavor, at 64%. Furthermore, aResearch by Capterra Consultingrevealed that 49% of consumers consider speed the most important factor in deliveries.
It is in this scenario that Daki, online marketplace app and a reference in ultra-fast deliveries, has been a key player in the transformation of the sector, investing heavily in technology, logistics network and a model based on dark stores to ensure efficiency in the last mile. As a reflection of this strategy, the company recorded a 66% increase in supermarket orders on the platform in 2024
Another highlight is the strong growth of the supermarket delivery market. According to a study by Ticket, 40% of Brazilians order food for delivery, 11% make one to two orders per week
Daki conducted a recent survey on the sales champions in the app, and this helps to understand certain patterns of consumer behavior. The research was divided into the main categories
- Do not feed:Omo 3l perfect wash laundry detergent; Daki double sheet toilet paper 8 units; Neve Supreme toilet paper triple sheet 20m with 12 rolls; Neve Silk Touch Toilet Paper 2-ply 5×12 20m; Personal double sheet toilet paper 30m 12 units
- Grocery store: Piracanjuba whole milk 1l; Italac whole UHT milk 1l; Extra virgin olive oil Gallo 500ml; Moça condensed milk 395g; White rice 5kg type 1 Camil
- Liquid:Coca-Cola Zero Sugar 2l; Heineken sleek beer 350ml; Coca-Cola original soda 2l; Spaten pure malt beer 350ml (cold); Coca-Cola Zero Sugar 1,5l
- Fresh:Hortmix extra white eggs 20 units; Ground beef from Centroeste 500g (chilled); Picanha in piece Center-West 1kg (frozen); Frozen chicken breast fillet Sadia 1kg; Silver banana Hortmix 500g
- Perishables:Sliced Président mozzarella cheese 150g; Traditional Daki cheese bread 400g; Chocolate-flavored dairy drink YoPRO 15g high protein Danone 250ml; Panco original mini bread package 300g; Traditional creamy cheese Vigor cup 200g
