Food retail continues to rise and according toScanntech Radar data in partnership with McKinsey, the sector grew 3.3% in revenue in February 2024, driven by increased consumption and promotional strategies.
Furthermore, the products that recorded the greatest increase in sales in terms of value were:
- Café: 61,3%
- Eggs: 21.1%
- Body moisturizer: 19.8%
- Water: 18.8%
- Hair kit: 18.7%
- Frango in nature: 17.3%
- Oil: 16.6%
Furthermore, anotherrecent research by MindMinersIt was highlighted that the main factors influencing consumer choices in the food sector, reflecting an increasingly conscious and demanding consumer, are: price, at 68%, and taste, at 64%. Furthermore, aResearch by Capterra ConsultingIt revealed that 49% of consumers consider speed the most important factor in deliveries.
It is in this context that Daki, an online grocery app and leader in ultra-fast deliveries, has been a key player in transforming the sector, investing heavily in technology, logistics network, and a dark store-based model to ensure efficiency in the last mile. As a reflection of this strategy, the company recorded a 66% growth in supermarket orders on the platform in 2024.
Another highlight is the strong growth of the supermarket delivery market. According to a Ticket study, 40% of Brazilians order food for delivery, and 11% make one to two orders weekly.
Daki conducted a recent survey on the best-selling products in the app, and this helps to understand certain consumer behavior patterns. The research was divided into the main categories
- Do not feed:Omo perfect wash clothes detergent 3l; Daki double-ply toilet paper 8 units; Neve Supreme triple-ply toilet paper 20m with 12 rolls; Neve Toque de Seda toilet paper 2p 5×12 20m; Personal double-ply toilet paper 30m 12 units.
- Grocery store: Piracanjuba whole milk 1l; Italac whole UHT milk 1l; Gallo extra virgin olive oil 500ml; Moça condensed milk 395g; Camil type 1 white rice 5kg.
- Liquid:Coca-Cola sugar-free soft drink 2l; Heineken sleek beer 350ml; Coca-Cola original soft drink 2l; Spaten pure malt beer 350ml (cold); Coca-Cola sugar-free soft drink 1.5l.
- Fresh:Hortmix extra white egg 20 units; Centroeste prime ground beef 500g (chilled); Centroeste picanha cut 1kg (frozen); Sadia frozen chicken breast fillet 1kg; Hortmix silver banana 500g.
- Perishables:Président sliced mozzarella cheese 150g; Daki traditional cheese bread 400g; YoPRO chocolate flavored milk drink 15g high protein Danone 250ml; Panco original baguette bread 300g; Vigor traditional creamy cream cheese cup 200g.
