Consumers Anticipate Purchases with Cashback and Coupon Apps on Black Friday

With Black Friday approaching, many people are starting to look for ways to spend less and take advantage of offers more intelligently. In this scenario, apps that aggregate coupons and cashback are gaining ground as consumer allies. Cuponomia, for example, launched the “Black Friday Warm-Up” with increased cashback percentages on major brands: Adidas increased from 4% to 8%, O Boticário Samsung increased from 3.1% to 11.5%, and Vivara increased from 2% to 8%. On the platform, the conditions are limited and valid only for those who make purchases through the platform's website or app, so it is important to check the rules before finalizing the order.

In the case of Cuponomia, the use is simple and free. The user creates an account, accesses the partner store via the app or browser extension, activates the cashback or applies the coupon, and completes the purchase as usual. Afterwards, a portion of the amount spent is returned as a balance, which can be redeemed for cash once R$ 20 has been accumulated.
During Black Friday, the feature acts as an additional filter for those who want to ensure the discount is real. Besides comparing prices, the consumer can add the cashback return, which can reach higher percentages during “warm-up” periods, when brands anticipate their offers.

According to Ivan Zeredo, Marketing Director at Cuponomia, the goal is to bring the public closer to promotions in a planned manner. “The warm-up anticipates the shopping journey and reinforces the role of cashback as a concrete advantage, not just a discount promise,” explains the executive. With over two thousand partner stores, Cuponomia aggregates coupons and offers across different categories and also offers an extension that automatically notifies the user when cashback is available while browsing.

Tips to take advantage safely and ensure savings:

1. Check the rules of each offer: read the conditions of the coupon or cashback, such as product category, minimum purchase amount, and approval timeframe.
2. Activate the benefit before purchase: going directly to the store without going through the platform may prevent the cashback from being registered.
3. Always use the platform's link or extension: this ensures the purchase is correctly tracked and the return is accounted for.
4. Take advantage of the “warm-up”: the weeks leading up to Black Friday usually feature higher cashback percentages.
5. Monitor your balance: on Cuponomia, the amount can be redeemed for cash once R$ 20 has been accumulated.