The transformation of knowledge into digital products has ceased to be a trend and has become a consolidated reality in Brazil. With the advancement of digitalization and the increasing search for specialization outside traditional models, entrepreneurs have begun to find online education an efficient way to scale revenue. Research and Markets' study projects that the global e-learning market will surpass US$ 457 billion by 2026, driven by accessible platforms, high demand for training, and increasingly refined marketing strategies.
More than having technical mastery of a subject, transforming knowledge into a business requires clarity in defining the audience, a solid didactic structure, and strategies for acquisition and retention. Cases like that ofMatheus Beirão, founder of Queima Diária, illustrates how this model can scale even without venture capital. The platform, initially focused on online training programs, reached R$500 million in revenue with a data-driven operation, performance marketing, and optimized funnels.
From expertise to predictable revenue
Creating a digital course or mentorship has ceased to be just a way to earn extra income and has become the foundation of profitable businesses. The logic is simple: specialists create content that solves real problems, sell in a targeted way with paid traffic, and keep the audience engaged with consistent deliveries. However, what differentiates those who sustain themselves in the long term is the professionalism of the journey — from pricing and chosen platform to nurturing the base and student support.
According to Beirão, the secret is to master the business data. "It's no use having good content if you don't know how much it costs to attract a customer, how much they spend over time, and how to keep that equation healthy."
Marketing as the foundation of scalability
What was previously considered a side project has gained the status of a corporate structure. Many entrepreneurs who are currently active in the digital market are investing in their own media teams, support teams, and automated delivery and retention systems. A Queima Diária, for example, developed its own digital ecosystem with apps, an analytics center, and internal payment systems — all aligned with a high-performance marketing strategy.
By 2025, the expectation is that the info product sector will advance even further towards predictability: recurring products, ongoing mentorships, and hybrid formats that combine community and content delivery are expected to strengthen. In this scenario, knowledge ceases to be just content and becomes a business model — as long as it is operated with focus, data, and consistency.
Beirão emphasizes that those who wish to venture into the sector need to treat knowledge as an asset with market value. "The first step is to move away from the hobby mentality and understand that selling a course requires as much structure as any other business. Authority, consistency, and clarity in delivery make all the difference to truly scale," he concludes.
