Pix, which is already the most used payment method in Brazil, continues to evolve with new features that promise to bring even more convenience, security, and speed to its users in 2025. Developed by the Central Bank, the instant payment system has established itself as an indispensable tool in the country, and the innovations planned for this year promise to further enhance its functionality.
According tosearchAccording to the Central Bank, in the report titled "The Brazilian and their relationship with money," Pix is used by 76.4% of the population, followed by debit cards, used by 69.1%, and cash, used by 68.9% of people. "Pix is already consolidated and, in addition to replacing other payment and transfer methods, it will also introduce even more innovations this year," reinforces Ticiana Amorim, CEO and founder of Aarin Tech-fin.
THEAutomatic PixIt is a feature that allows automatic recurring payments to be made. The new modality will be advantageous for those who use subscription services, such ascurrentsof music and video, gyms and subscription clubs. Users will be able to set up recurring transfers easily and securely, eliminating the need for repeated manual authorizations.
“This new feature will bring even more convenience to consumers and greater predictability to companies. The feature was designed with robust security mechanisms to ensure that users have full control over their recurring payments,” says Ticiana.
Another highlight for 2025 is thePix by Proximity, which uses NFC technology (Near Field Communication) to make payments even faster and simpler. With this feature, simply bringing the smartphone or other enabled device, such as smartwatches, close to a payment terminal will complete the transaction, without the need to open the bank's app.
"The Pix by Approximation should transform the shopping experience, especially in situations that require agility, such as public transportation, food courts, and retail," affirms the CEO. Furthermore, the technology is aligned with global trends in contactless payments, reinforcing Brazil's position as one of the most advanced countries in financial innovations.
Another aspect that should be improved in 2025 is thesecurityAccording to the Central Bank, the greatest traceability of transactions should be implemented in order to combat scams and frauds. The system will be able to identify suspicious patterns in real time, allowing transactions to be blocked or reviewed before they are completed.
