In Brazilian e-commerce, losing a sale at the last click remains one of the biggest challenges for digital entrepreneurs. A groundbreaking study by Opinion Box shows that almost 80% of consumers have a habit of abandoning their purchase at the final stage, and 14% do so frequently. This behavior reveals the size of the opportunity for retailers who invest in sales recovery strategies.
From January to July 2025, Loja Integrada, a platform specializing in digital commerce solutions, helped its partners recover R$ 28.4 million in lost sales. This result represents an 18.7% increase in effectiveness compared to the previous six months (July to December 2024), when R$ 23.9 million was recovered. Of the abandoned orders within the platform's ecosystem, 80% were recovered through the abandoned cart functionality. Another 18.9% came from the abandoned product automation—which is triggered when a customer visits a product page but does not complete any action. The automation of canceled orders accounted for 1.1% of recovered sales.
Recovery strategies: technology in favor of the retailer.
Based on insights from the study, Loja Integrada recommends the combined use of resources that directly impact the consumer journey. These include:
- Automated reminder emails that remind the customer about the item left in their shopping cart;
- Push notifications, which provide real-time feedback on purchase intent;
- Strategic discount coupons that encourage the completion of the transaction.
In addition to these sales recovery practices, the platform already offers a range of AI agents that facilitate operations, such as data assistants, promotion creators, product registration, price adjustments, and inventory analysts. The portfolio was recently expanded with the launch of Komea, a network of AI agents that helps entrepreneurs automate sales processes, suggest promotions, and monitor store performance in a personalized way. The expectation is that, soon, this intelligence will also act directly in sales recovery, transforming abandoned purchases into customer loyalty opportunities. “Our purpose is to alleviate the overload on small and medium-sized retailers, allowing them to focus on strategic growth. By recovering sales that would otherwise be lost, we are able to give back time, energy, and revenue to the entrepreneur,” says Lucas Bacic, CMO of Loja Integrada.
