With so many technologies and tools available on the market, it can be difficult to know which one to choose or where to start when looking for an assertive and efficient modernization. Think initially of the giants of the sector, like Google, it can be a good path, but without a guide to assist in this journey, even the best tools can be underutilized
In this way, the consulting sector stands out for its size and activity in the technology and customer experience sector. According to Mordor Intelligence, the global consulting services market will reach US$ 323,88 billion in 2024 and will grow at a CAGR of 4,96% by 2029, reaching US$ 431,89 billion, demonstrating the importance of a specialized guide to assist in this journey.Lima Consulting Group (LCG) is one of them.
Being one of the first consultancies in Brazil to be certified in both Google Cloud Platform (GCP) and Google Marketing Platform (GMP), LCG has supported companies around the world in transforming the way they compete and win in the market, offering experiences that are preferred by customers
Robust ecosystems built on Google platforms, how Google Cloud Platform and Google Marketing Cloud Platform, are among the most recommended for companies that want to enhance their customer experiences, says Paul Lima, founder of LCG.
According to the executive, Google Cloud Platform (GCP) provides the company with an effective solution for modern data infrastructure, allowing for rapid and efficient deployment. "This platform goes beyond a simple database or data lake", organizing the data in a way that, when activated,enable personalized digital experiences in real time, in less than 30 milliseconds, complete
Lima says that the true potential of GCP is revealed when integrating data with Google's marketing solutions. This combination allows marketing professionals to create customer journeys that use machine learning and artificial intelligence, providing personalized experiences. Ultimately, these tools help to delight customers with relevant and meaningful interactions
Innovation and Benefits
For companies, count on a qualified and certified consultancy, the impacts are significant, because the integration of digital solutions enables a personalized and precise strategy in the use of data. This includes the use of artificial intelligence (AI) and machine learning to enhance the personalization and effectiveness of marketing campaigns and consumer experience. With that, the company is able to develop customized predictive models that anticipate consumer behavior, identify dropout propensity and automate actions at multiple touchpoints
From these implementations, Herman Fuchs, Managing Partner of LCG Brasil lists three main benefits for companies
- Improving Customer ExperienceIncrease in LTV (customer lifetime value) through personalized experiences within the context of each individual, that improve conversion rates, retention and average ticket
- Operational EfficiencyEconomy through automated and integrated processes, improving workflow with structured data, automated reports and actionable data
- Reducing Customer Acquisition Cost (CAC)Campaign optimization, directing them to the right people, with precise attribution of results and consumer journeys integrated with other areas of the business
Herman Fuchs also reports that a large Brazilian retailer used Google Cloud to build a modern foundation of consumer data from multiple sources to unify the view of consumers, based on use cases of Marketing and CRM, in addition to preparing the data in a structured way for sending to the Customer Data Platform (CDP). "This structure enabled the decoupling of information and independence for the client's business areas to use data with more autonomy", says the executive
With this partnership, LCG plans to expand the use of emerging technologies, like artificial intelligence, to further enhance your services and offerings. "Collaboration with Google will continue to be a fundamental pillar in LCG's mission to transform the customer experience", providing solutions that not only meet, but exceed the expectations of modern businesses. After all, our mission is to help today's visionaries create the customer experiences of the future, concludes Lima
