Grupo Pão de Açúcar (GPA) recorded impressive growth in its e-commerce operations over the past year, tripling your online sales and achieving a Return on Ad Spend (ROAS) of 14,4% through retail media actions. This success was made possible thanks to GPA Ads, an adtech developed in partnership with RelevanC, that allows suppliers and vendors to run campaigns on the internet using the base of over 21 million loyal customers of the Group
A remarkable success story is that of Danone, which showed a 21% growth in sell-out in the retailer's digital channel. The dairy company implemented a promotional strategy called "Everything is fine, "All the best", encouraging consumers to buy Danone products, access a promotional landing page and compete for over 1 million in instant prizes
The Danone campaign, carried out between February and March, involved full funnel activations, using sponsored banners for a wide audience for all visitors to the GPA website. Furthermore, a second activation was carried out in partnership with the Meta platform, focusing on consumers who had purchased Danone products in the previous months
Despite the challenge of a limited budget for a short-term campaign, the well-crafted strategy resulted in an impressive ROAS of 20 during the campaign, representing an increase of 81% compared to other activations
The success of GPA in e-commerce and its ability to attract investments from the industry demonstrate the effectiveness of its retail media strategy and the strength of its loyal customer base. The GPA Ads platform is proving to be a valuable tool for brands looking to reach consumers more directly and efficiently in the digital environment
This case illustrates how collaboration between retailers and suppliers can generate significant results in e-commerce, even in a scenario of rapid changes and intense competition. As e-commerce continues to grow, it is likely that we will see more partnerships and similar innovations in the retail sector
Source: samaisvarejo.with.br
