As a strategic partner to content creators,NoodleOffers personalized and affordable financial solutions for those seeking to turn their influence into sustainable businesses. With facilitated credit, an exclusive platform for advertising negotiations and financial management tools, the fintech helps influencers organize their cash flow, maximize earnings, and plan for the future, allowing them to focus on what truly matters: creating.
Even with the most well-known content creators earning high, most do not have access to credit. The reasons lie in the short history, young age, and data sources that no bank is interested in analyzing, such as social networks and content selling platforms.
Currently, Noodle has over 5,000 influencers and creators, who are represented by more than 200 agencies that handle their payments and campaigns through the platform. A total of more than R$300 million has been transferred in payments between these parties, in addition to an investment of over R$20 million in projects. Among the company's clients are Kondzilla, PineappleStorm, and BR Media Group.
“Creators are dominating the world and their financial needs are still outside the interests of traditional institutions. Our role is to accelerate the growth of creators by offering them the money they need to invest in content, staff and promotion. And this is only possible because we have data and technologies that banks do not have,” he says.Igor Bonatto, CEO of Noodle.
Noodle is a highlight in a market that moves more than R$1.2 trillion annually worldwide, and it will grow even more by 2027, according to Goldman Sachs. In Brazil, IBGE estimates indicate that more than 7 million Brazilians earn money in the creator economy. Between 500,000 and 800,000 live entirely from content creation.
“With Noodle, they find a complete ecosystem, ranging from easy access to credit to smart financial management and the creation of new strategic partnerships. We want them to have the security to focus on what they do best, while we take care of the rest,” says Bonatto.
A fintech, which is rapidly growing in the creative economy market, recently received an investment from the QED fund, the same one that invested in Nubank and Quinto Andar.
