With over 2 billion active users worldwide, WhatsApp has established itself as the most popular instant messaging app on the planet. As a consequence, the platform became one of the main communication channels between brands and consumers. Additionally, a recent study conducted by the National Confederation of Store Managers (CNDL) in partnership with the Credit Protection Service (SPC Brasil) identified that approximately 67% of Brazilian companies centralize sales through the app. The truth is that the agility and proximity that the resource offers create a unique opportunity for targeted marketing strategies.
According to Felipe Otoni, co-founder and CVO of SegSmart, a company that aims to optimize the sales processes of products and services online, transforming conversations on the platform into conversions requires much more than just mass message blasts. "Enterprises of any size and segment can find in WhatsApp a powerful ally to engage customers and boost sales. However, beyond a touch of creativity, it is essential to have a plan and know how to use the tool properly," he states.
Thinking of helping entrepreneurs stand out in digital communication with their clients, the specialist listed the three fundamental tips to develop more effective marketing campaigns on WhatsApp. Check below
Don't underestimate audio transcription
There are some tools on the market like SegSmart Web Plus, an extension for WhatsApp Web that optimizes lead management and increases sales by up to 93%, which offer audio transcription services. In this feature, it is possible to know what was said in the message even before playing the audio. In practice, this is a great way to bring efficiency to communication, as well as facilitate data analysis that can provide valuable insights to the entrepreneur, enabling actions such as personalizing future interactions, identifying consumer behavior trends, and pinpointing areas for improvement, says Otoni.
Think outside the box
Developed by the Japanese Taiichi Ohno for Toyota Motor Corporation, Kanban is an innovative method that consists of a project management framework that uses visual tasks to manage workflows."To differentiate from the competition, it is necessary to think outside the box and seek disruptive strategies. Kanban, for example, can be applied on WhatsApp and allows for organized management of conversations, as it makes viewing conversations easier and more practical, providing agility in customer service," explains the CVO.
Bet on multi-users
Tools that enable the entire sales team to use the same WhatsApp number will become increasingly sought after by users."The team's connection, the monitoring of customer service, and the possibility of transferring conversations between agents make customer support faster and more efficient. It is important to remember that today's customer seeks effective services. In other words, the sales team needs to have simplified, easy, and practical processes," emphasizes the specialist.
