In an increasingly digital era, social media is progressively becoming more present in the creation of authority and the consolidation of large companies. This movement not only signifies a direct connection with the target audience but also conveys values and purposes necessary to create a consistent and authentic image. With over 4.8 billion users worldwide, according to theSmall Business Trends, Social media allows companies to connect with their audience and open pathways for engagement in this interactive environment.
Building an image on social media is a journey that combines self-awareness, creativity, and strategy. By defining your purpose, creating valuable content, and engaging with the audience, the company not only stands out in the digital world but also builds lasting connections that will reflect throughout the brand. With over 600,000 followers on Instagram, Fritz Paixão, CEO of CleanNew, one of the largest upholstery cleaning and preservation franchises in Brazil, points out that one of the crucial aspects for implementing online strategies is defining purpose and target audience. "Everything should start with choosing the niche to understand what can go viral or become a trend. Being on social media enables transparent and quick communication, which results in greater trust with the audience. Social networks play a fundamental role in breaking down existing barriers, bringing the brand closer and humanizing interests," explains the businessman.
With a reach of 9 million views per month, the CEO believes that scaling the business online is one of the main growth strategies. "Using the free tools that are now available to any company and any person, in fact, allows reaching more people through the internet. This type of marketing has the power to create genuine connections with consumers, leveraging the power of personal storytelling and emotional identification, increasing conversion rates, customer loyalty, as well as expanding visibility, credibility, and relevance in these spaces," completes Paixão.
