In an increasingly digital era, social media has been progressively becoming more present in the creation of authority and consolidation of large companies. This movement does not only mean a direct connection with the target audience, but also conveys values and purposes necessary to create a consistent and authentic image. With more than 4,8 billion users in the world, according to theTendências de Pequenos Negócios, social media allows companies to connect with their audience and opens pathways for engagement in this interactive environment.
The construction of image on social media is a journey that combines self-knowledge, creativity and strategy. When defining your purpose, create valuable content and engage with the audience, the company not only stands out in the digital world, but will also build lasting connections that will reflect throughout the brand. With over 600 thousand followers on Instagram, Fritz Passion, CEO of CleanNew, one of the largest upholstery cleaning and conservation franchises in Brazil, it points out that one of the crucial points for the application of online strategies is the definition of purpose and target audience. Everything must start with the choice of niche to understand what can go viral or become a trend.Being on social media enables transparent and quick communication, which results in greater trust with the public. Networks play a fundamental role in breaking down existing barriers, bringing the brand closer and humanizing interests, explain the entrepreneur
With a reach of 9 million views per month, the CEO believes that scaling the business alongside the internet is one of the main growth strategies. "Use the free tools that are now available for any company and any person", in fact, you can reach more people through the internet.This type of marketing has the power to create genuine connections with its consumers, using the power of personal narrative and emotional identification to make the brand increase conversion rates, customer loyalty, in addition to increasing visibility, credibility and relevance in these spaces, complete Passion
