How to win customers on dates like Customer Day and Black Friday with quality images?

Dates like Customer Day and Black Friday are strategic opportunities for small businesses, but they also pose challenges, since standing out in a saturated digital environment requires creativity and visual strategy. Artificial intelligence emerges as an ally to create sharp, engaging and professional images, even with small teams and limited budget. 

What Photoroom's numbers say 

Recent Photoroom research shows that nearly half of salespeople consider it important to regularly update catalog photos. Keeping images current and in line with trends helps reinforce product relevance and attract customers.For small entrepreneurs, this means periodically reviewing the portfolio and revamping outdated visuals. 

Another relevant data indicates that 79% of professionals use more than one type of photography per product. Showing different angles, details and varied contexts helps the consumer to better understand the item and increases confidence in the purchase decision. In this sense, it is recommended that each product has three to five images, as adopted by 58% of sellers, exploring variations in perspective and situations of use to create emotional connection. 

The background of the photo also directly influences the perception of the product. For 39% of professionals, clean and minimalist backgrounds are the most effective for conversion, highlighting the item and transmitting professionalism. Natural light, used by 47% of respondents, values colors and details without requiring sophisticated equipment, being a simple and affordable resource for entrepreneurs who want to improve the presentation of their products. 

How artificial intelligence amplifies results 

In short, sharp images with brightness, contrast and balanced colors make it easy to understand the product and help capture the attention of the audience. Remove distractions, organize the elements of the composition and apply features such as realistic shadows, background blur and strategic cuts helps to highlight what really matters. Small creative adjustments, such as adding text or graphic elements, can also turn an ordinary photo into engaging content, reinforcing the brand identity. 

Artificial intelligence enhances results, allowing to replace backgrounds, correct colors and create personalized scenarios in minutes.The entrepreneur Debora Campos, from Campinas, shows how this can be applied in practice: when producing photos of handmade bags, she uses clear or personalized backgrounds combined with natural lighting, resulting in professional images that tell visual stories and increase engagement in networks, without having to invest in expensive studios. 

“Investing in image quality is not only aesthetic, it is strategic”, says Larissa Morimoto, Growth Manager at Photoroom.“The combination of creativity, artificial intelligence and attention to detail transforms the shopping experience, brings the customer closer to the product and strengthens engagement, especially for small entrepreneurs.” 

The final advice for those who work in marketplaces or social networks is to plan the visual catalog, diversify the types of image, apply compositional techniques and explore AI features. Each photo can become a sales opportunity, build customer loyalty and strengthen the digital presence of the brand. 

Methodology  

The report is based on two data sources: an internal Photoroom survey among users and an external survey among small business owners and industry managers. Photoroom conducted the survey with customers on a panel of 1,131 users in the US, UK and Brazil, from December 5, 2024 to January 13, 2025. The external survey was conducted via Centiment on a panel of 1,575 professionals from December 12, 2024 to December 31, 2024.