With the advancement of technology and artificial intelligence, many companies have undergone intense transformations and significant changes in their businesses. According to a survey conducted by IBM in its "Global AI Adoption Index 2024," AI is becoming an integral part of organizations' daily operations. According to the survey, in 2024, 72% of global enterprises have already adopted AI, representing a significant increase compared to the 55% recorded in 2023.
By adopting these innovations, all company processes are being optimized, from the automation of routine tasks to complex predictive analysis. Thus, sectors such as finance, retail, healthcare, and manufacturing are at the forefront of this evolution, reaping the benefits of intelligent systems capable of processing large volumes of data, identifying patterns, and making strategic decisions with unprecedented speed and accuracy.
For Gustavo Caetano, CEO and founder of theSambaPersonalization is one of the greatest advantages provided by AI. "By analyzing large volumes of data in real time, AI solutions can understand consumer behavior and offer experiences tailored to their preferences and needs. This ability to personalize service on a large scale increases conversion rates, strengthens the relationship between brand and consumer, promotes loyalty, and improves the company's reputation in the market," analyzes.
When talking about the use of this technology in the events sector, the approach not only drastically optimized response times but also increased conversion rates by providing personalized and instant support. "The chatbot is capable of understanding the user's intent, answering complex questions about events, seats, and prices, and proactively guiding the customer through the entire purchase process. In this way, AI allows for processing a much larger volume of transactions with greater accuracy, resulting in increased sales and customer satisfaction," states Gustavo Soares, COO and Partner ofExpress Box Officedigital platform that offers automated solutions for ticket purchasing and management.
When we talk about AI in companies, we cannot ignore the topic of Mental Health. With the enforcement of NR-1, which establishes guidelines for workers' mental health, organizations have been investing in tools like chatbots, which provide a space for active and personalized listening for employees.Empatia's mission is to be a real and accessible support point within companies. It is a place where the employee can speak and be heard, without judgment, before emotional exhaustion escalates. The solution humanizes relationships, helps HR, and also contributes to meeting legal requirements, such as NR-1," says Rafael Sanchez, CEO and founder ofDigital EvolutionTechnology company with Artificial Intelligence solutions applied to business efficiency through automations and virtual assistants for SMEs (Small and Medium-sized Enterprises), self-employed professionals, and business networks.
Another delicate and extremely important issue is ethics and transparency in the treatment of data collected via AI. In this regard, there are solutions on the market that aim to optimize tasks and offer LGPD (General Data Protection Law) compliance consulting for companies of various sizes and scales. According to Ricardo Maravalhas, CEO and founder ofDPOnet, a company whose purpose is to democratize, automate, and simplify the LGPD compliance journey, AI is here to stay. "Companies want agile and affordable solutions. With AI tools, it is possible to perform real-time analysis of needs and bottlenecks. Moreover, investing in specialized solutions not only helps companies stay compliant with the law and avoid fines but also is powerful in protecting their reputation," emphasizes the CEO.
The application of artificial intelligence in corporate environments has also transformed the way meetings are conducted. Today, we have AI meeting assistants that are gaining prominence for automating tasks such as speech transcription, key topic identification, decision summarization, and even assigning tasks to participants. "These solutions allow companies to have a shared knowledge management asynchronously, and from there, regain ownership of the content they are delivering to the market. Additionally, tools of this kind help save time and ensure that the most relevant information is recorded and shared accurately," reflects Rodrigo Stoqui, Country Manager of thetl;dv.
Finally, with the expansion of technologies, the responsibility of companies to ensure digital security also grows. Paulo Lima, CEO ofSkynova, a company specialized in cloud solutions, corporate email, and digital security, explains that large-scale data collection and processing require robust mechanisms to protect user privacy and prevent leaks of sensitive information. "In this scenario, AI tools focused on data protection have gained ground, mainly because they offer quick diagnostics, automated alerts, and reports that facilitate preventive action," he analyzes.
