Organizational culture has ceased to be an abstract topic and has become one of the main business strategies. In a scenario where resilience and productivity are vital, companies that prioritize culture reap more focus, engagement, collaboration, and alignment, thereby delivering more sustainable and consistent results. The others pay a high price: with declining results, rework, low productivity, silos, and loss of talent.
For Mariana Damiati, partner-director of Culture and Organizational Transformations of theGrowthCulture has a direct impact on team performance and results delivery. "Culture is what guides difficult decisions and shapes behaviors daily. It's pointless to demand performance if leaders do not set an example or create clarity on how it should happen," he states.
It is worth highlighting that practical evidence shows that well-developed culture creates more cohesive environments, with greater autonomy and protagonism. When people clearly understand what is expected of them – not just in goals, but in attitudes – they deliver more. This is not idealistic discourse: it is management based on consistency, coherence, alignment, and purpose.
"Culture lives – or dies – in the hands of leadership. Every decision, every feedback, every choice or omission communicates and reinforces what is truly valued. Therefore, culture and leadership are inseparable and go hand in hand," explains Mariana.
The executive also highlights that culturally misaligned environments lose speed and, in the current market dynamics, this can become a real risk that may compromise the competitiveness of companies. Strong and established cultures not only guide behaviors but also play a fundamental role in generating a sense of belonging and connecting daily activities to the company's purpose, increasing motivation, improving organizational climate, e-NPS, talent retention, and directly impacting performance indicators.
"The biggest mistake organizations make is treating culture as a side project or a secondary topic. Culture is one of the most powerful business strategies to generate sustainable results. And this only happens when leadership becomes visible, coherent, and present in everyday decisions," concludes Mariana.
