With the proximity of theBlack FridayOn November 29th, the insurance and travel assistance sector positions itself to take advantage of increased consumption and the start of holiday and year-end travel planning. Traditionally marked by discounts on electronics, fashion, and home decor, the date is also gaining relevance in less obvious sectors, such as insurance, which seek to attract new audiences and retain customers through strategic promotions.
According to a survey by Mercado Livre and Mercado Pago, 85% of consumers are planning to make purchases during the event, a five percentage point increase compared to 2023. For theCoris, a reference in travel assistance and insurance, Black Friday coincides with the time when many Brazilians begin to organize their summer trips, creating a window of opportunity to meet the growing demand.
“Black Friday is a unique opportunity to democratize access to essential services such as travel insurance. In addition to offering attractive prices, it is the ideal time to educate consumers about the importance of traveling protected and ensuring smoother and safer experiences,” says Claudia Brito, Commercial and Marketing Director at Coris.
Black Friday: Growing Impact on the Insurance Sector
In recent years, insurance companies have observed significant results by offering promotions during Black Friday. Exclusive discounts and additional benefits attract consumers, especially in the tourism segment, where protection against unforeseen events is essential. In 2024, Coris highlights its special campaign: customers who purchase travel insurance for the United States or Europe during November will receive a 1GB internet chip, reaffirming the brand's commitment to providing safety and convenience to travelers.
Initiatives like this expand the reach of travel insurance and encourage consumers to recognize the value of the service not only as a precaution but as an essential part of planning a good trip. Complements Claudia.
