In the competitive wine market, ensuring that the product arrives intact to the customer is as essential as the quality of the beverage. Comnéctar, an e-commerce specializing in premium wines, mainly from the Old World, found in packagingGoPack, from Termotécnica, the ideal solution for safe transportation and a unique unboxing experience.
Transport Safety and Damage Reduction
Designed to protect bottles during transport, theGoPack drastically reduces shipping damage, an essential aspect for high-value products, such as imported wines.“Wine is like a living organism. Bottles transported improperly can alter their original characteristics. The GoPack EPS packaging has high mechanical strength, capable of cushioning impacts and vibrations during shipping, as well as maintaining temperature, helping to preserve the properties of the wines throughout transportation to our customer's home., says Marcelo Heldt, one of the founding partners and responsible for the company's e-commerce operations.
With certification from SENAI/SC and approval from logistics companies such as GolLog and Azul Cargo Express, GoPack packaging ensures that bottles reach customers intact, regardless of distance or transportation conditions.
Since its foundation, Comnéctar has used theGoPack on all your shipments. In more than two years of operation, the company has shipped wines to all states in Brazil, without recording a single broken bottle.
Premium Unboxing Experience
Comnéctar understands that the customer experience goes beyond the wine itself:the moment of opening the packaging must also be special. When unpacking theGoPack, the customer finds the bottles wrapped in tissue paper, accompanied by a flyer and a QR Code for repurchase, reinforcing the brand's premium identity.
The company is inspired by the unboxing experience of brands like Apple, where the anticipation of opening the packaging adds value to the purchase.“We make sure that the customer notices the care we took from the selection of the wine to its delivery”, reinforces Marcelo Heldt.
Practicality and Versatility
A GoPack is modular and universal, that is, it adapts to different bottle shapes and even to glasses. Comnéctar takes advantage of this flexibility to create promotional kits, such as wine combos that include crystal glasses. The packaging ensures the safe shipment of these items without the need for additional packaging.
Furthermore, the modular design allows for stock optimization, reducing the need for multiple box formats. This simplifies logistics and provides greater operational efficiency.
Sustainability and Recycling
Termotécnica also cares about the environmental impact of packaging. A GoPack is 100% recyclableand is part of the programRecycle EPS, which has already reused more than 48 million kilograms of material. This ensures that Comnéctar's wine transportation protection solution is also aligned with sustainability practices.
The partnership between Comnéctar and Termotécnica proves how an innovative packaging can transform the customer experience in digital retail, ensuring transportation safety, a memorable unboxing, and logistical efficiency. For Comnéctar, theGoPack has become a competitive differentiator, helping to consolidate the company in the premium wine e-commerce in Brazil.
