In the competitive wine market, ensuring that the product arrives intact to the customer is as essential as the quality of the drink. To Connect, e-commerce specialized in premium wines, mainly from the Old World, found in the packagingGoPack, from Termotécnica, the ideal solution for safe transport and a unique unboxing experience
Transport Safety and Damage Reduction
Designed to protect bottles during transport, a GoPack drastically reduces shipping damage, essential aspect for high value-added products, like imported wines. “Wine is like a living organism. Bottles transported improperly can alter their original characteristics. The packaging in EPS GoPack has high mechanical resistance, able to absorb impacts and vibrations during shipping, in addition to maintaining the temperature, contributing to preserve the properties of the wines throughout the transport to our customer's home, says Marcelo Heldt, one of the founding partners and responsible for the company's e-commerce operation
Com certificação do SENAI/SC e homologação em empresas logísticas como GolLog e Azul Cargo Express, the GoPack packaging ensures that the bottles arrive intact to the customers, regardless of the distance or transportation conditions
Since its foundation, Comnéctar uses theGoPack on all your shipments. In more than two years of operation, the company has already shipped wines to all states in Brazil, without registering a single broken bottle
Premium Unboxing Experience
Comnéctar understands that the customer experience goes beyond the wine itself:the moment of opening the packaging must also be special. When unpacking theGoPack, the customer finds the bottles wrapped in tissue paper, accompanied by a flyer and a QR Code for repurchase, reinforcing the brand's premium identity
The company draws inspiration from the unboxing experience of brands like Apple, where the expectation when opening the packaging adds value to the purchase. “We make sure that the customer notices the care we took from the selection of the wine to its delivery”, reinforces Marcelo Heldt
Practicality and Versatility
A GoPack is modular and universal, that is, it adapts to different bottle formats and even to glasses. Comnéctar takes advantage of this flexibility to create promotional kits, like wine combos that include crystal glasses. The packaging ensures the safe shipping of these items without the need for extra packaging
Furthermore, modular design allows for inventory optimization, reducing the need for multiple box formats. This simplifies logistics and provides more efficiency in the operation
Sustainability and Recycling
Termotécnica is also concerned about the environmental impact of packaging. A GoPack is 100% recyclableand is part of the programRecycle EPS, that has already reused more than 48 million kilos of material. This ensures that Comnéctar's wine transport protection solution is also aligned with sustainability practices
The partnership between Comnéctar and Termotécnica proves how an innovative packaging can transform the customer experience in digital retail, ensuring safety in transportation, a memorable unboxing and logistical efficiency. To Connect, a GoPack has become a competitive differentiator, helping to consolidate the company in the premium wine e-commerce in Brazil
