Brazilian commerce recorded a 13.53% increase in revenue between June 5 and 12, compared to the same period last year. The data, which covers both physical and digital sales across the country, reveals a positive economic dynamic, marked by an increase in revenue, despite a slight decline of 0.68% in the total transaction volume.
The growth was driven by the wholesale sector, which showed a significant increase of 23.89% in revenue, with highlights in durable goods, food wholesale, and online sales. The retail sector grew more modestly, with a 4.13% increase in revenue.
Featured Sectors
Considering the physical and online environments, the perfumes, cosmetics, and beauty products sector—both retail and wholesale—recorded a growth of 3.71%, highlighting its appeal during the commemorative date. The clothing segment showed an even more significant performance, with a 34% increase, while department stores grew by 29.28%.
Physical Channels vs. Digital
While physical stores account for the majority of transaction volume, digital channels have stood out with the highest growth of 16.22%. Online sales highlight the preference for shopping in e-commerce.
