CM Mobile, a leading messaging solutions provider in Latin America, announces the start of its operations in Brazil. With a portfolio that already serves over 5,000 clients in 12 countries, the company offers a robust and intuitive omnichannel platform – now adapted to effectively meet the demands of retail and, especially, small and medium-sized businesses.
"There are solutions of this type in Brazil, but most are targeted at the enterprise market. We identified a gap in serving retail SMEs, which require chat technologies certified by Meta, secure, and financially accessible. It is in this niche that we intend to make a difference," analyzes Pólen Kuhnen, Country Manager of CM Mobile in the country.
Outside Brazil, where the company is known as Concepto Movil, the platform registered over 6 billion messages exchanged in 2024, standing out in markets such as Mexico, Colombia, Peru, and Central America. For the Brazilian scenario, the goal is to acquire 2,000 clients by 2030 and have a team of 30 employees within three years, strengthening the retail service sector, which still finds many opportunities for technological growth.
Solutions Portfolio
CM Mobile's solutions, 100% available in Portuguese, offer integrated management of all interactions between companies and their clients. The system enables both human agent support and automated channels, using interactive menus and bots equipped with Generative AI – features that adapt to the specific needs of each retailer.
Custom bots learn from each interaction, continuously improving the quality of service and ensuring a unique touch for different types of e-commerce or services. Each knowledge base is managed individually, respecting the identity and processes of each client, with a focus on retail operations.
For the Brazilian operation, the initial focus is on WhatsApp – a tool that, along with India, leads global usage of this application. "Facilitating the use of WhatsApp for business generation is a priority, especially considering the great potential of the app among our clients and the challenge of consolidating secure transactions in retail," emphasizes Kuhnen.
Among the solutions offered are:
- VentaChat:Platform that enables direct sales integration via WhatsApp, with real-time support, an interactive catalog, and features that expedite purchase orders. Meta's official verification badge, in turn, enhances transaction security and minimizes fraud risks – a crucial point for retailers and consumers.
- Broadcaster Bot:This tool automates and personalizes communication on channels such as WhatsApp Business, Messenger, RCS, Apple Business Messages, among others, responding to frequently asked questions and providing immediate support, whether through robots or human agents.
Expansion and Perspectives
Kuhnen states that CM Mobile is entering the Brazilian market with boldness and optimism. "Brazil holds the largest market in Latin America, but there is still a significant share of retailers without access to innovative and affordable solutions. We trust in the potential of our technologies to transform this reality and boost small and medium-sized businesses," he concludes.
