A Quick Buy, technology startup specialized in customized checkout solutions, should boost its clients' sales during Black Friday 2024 by up to18,5%.The company serves brands such asHoka, SideWalk and Keep Running, that seek to increase their sales and optimize the experience of their consumers, especially on relevant trade dates
This increase is the result of advanced technology and the efficiency of the company's platform, that simplifies the purchasing process by removing obstacles such as lengthy registrations and limited payment options. The startup's solution offers a faster and smoother shopping experience, driving conversions.
Furthermorea startup has a cart recovery tool, based on artificial intelligence. This technology optimizes service via website and WhatsApp, simulating a virtual seller that interacts directly with customers, answering questions and completing purchases.
According to data from Neotrust, Brazilian e-commerce is expected to generate R$ 9,3 billion on Black Friday this year, representing an increase of 9,1% compared to 2023. In this scenario, technological solutions, like those offered by Compra Rápida, led by Mario Marcoccia (CEO), are essential to maximize conversions, especially in one of the most important moments of digital retail
"Among our clients, the growth can reach up to 11 percentage points, since promotions outweigh the factors that usually lead to shopping cart abandonment. On Black Friday, the competition for customers is fierce and with tighter margins, each conversion point is essential for the campaign's profitability, affirms Konrad Doern, Head of Revenue at Compra Rápida
