A Quick Buy, a technology startup specializing in personalized checkout solutions, is expected to boost its customers' sales during Black Friday 2024 by up to18,5%.The company serves brands such asHoka, SideWalk e Keep Running, who seek to increase their sales and optimize their consumers' experience, especially on important commercial dates.
This increase is the result of advanced technology and the company's platform efficiency, which simplifies the purchasing process by removing obstacles such as lengthy registrations and limited payment options. The startup's solution offers a faster and smoother shopping experience, boosting conversions.
Furthermore,the startup has a cart recovery tool based on artificial intelligenceThis technology optimizes service via website and WhatsApp, simulating a virtual salesperson who interacts directly with customers, answering questions and completing purchases.
According to data from Neotrust, Brazilian e-commerce is expected to generate R$9.3 billion in revenue on Black Friday this year, representing an increase of 9.1% compared to 2023.. In this scenario, technological solutions, such as those offered by Compra Rápida, led by Mario Marcoccia (CEO), are essential to maximize conversions, especially at one of the most important moments in digital retail.
“Among our clients, growth can reach up to 11 percentage points, as promotions overcome the factors that normally lead to shopping cart abandonment. On Black Friday, the competition for customers is fierce and with tighter margins, each conversion point is essential for the profitability of the campaign”, says Konrad Doern, Head of Revenue at Compra Rápida.
