Fintech Magie, which has been gaining prominence in the financial market, has just taken an important step by integrating 10 banks into WhatsApp, allowing its users to make payments and transfers via PIX using account balances from different financial institutions. The new feature will be available from next Monday (16), promising to offer a practical and secure solution for the end-of-year holidays, without the need to access banking apps directly on the main mobile phone.
Backed by resources from Meta and OpenAI, Magie has distinguished itself through the innovation of its platform, which allows for simple and fast financial transactions via text, audio, or image commands. Since its launch in 2024, the fintech has already processed R$ 300 million and recently completed an investment round worth R$ 28 million, led by the US investment fund Lux Capital, with participation also from the Brazilian fund Canary.
“Our intention is to increasingly make life easier and bring security to people. Magie allows customers to uninstall banking apps from their cell phones and leave home with only WhatsApp. And, of course, for any transaction made, authentication via password is required, in addition to the possibility for the user to include a limit for PIX and payments,” declares Luiz Ramalho, CEO and founder of Magie.
Magie's proposal aims to meet the needs of users seeking a quick way to make multiple daily payments while ensuring greater security by avoiding the use of banking apps in public places. The fintech company, which implemented Open Finance technology in early December, expects a significant increase in the number of transactions during the holiday season, offering a solution that can transform how Brazilians manage their finances on a daily basis.
The ten banks that will be available in the new feature are: Itaú, Nubank, C6 Bank, Santander, Bradesco, BTG, PicPay, XP, Banco Inter, Banco do Brasil, and Mercado Pago.
The new feature will be enabled three days before the native WhatsApp payments feature is deactivated. Despite this, Meta Brazil supports Magie's initiative, offering digital infrastructure and development support for its application.
Magie has also been investing more and more in security. Today, for example, it already ensures that users' passwords are not recorded in WhatsApp conversations and uses robust protection systems to guarantee the security of banking transactions. Soon, it should also integrate a facial recognition system.
“We are betting on the Brazilian public's appetite for innovations in financial services, driven by the popularity of Pix. Combining advanced technology and a familiar interface, Magie positions itself as an efficient and secure alternative for everyday banking transactions,” adds Luiz Ramalho.
