99Food announces a major partnership and introduces Paola Carosella as its new ambassador. A chef, who has built her own career over more than 30 years in the gastronomy sector, always seeking to undertake with purpose, joins 99Food to bring restaurant owners across Brazil this vision that emphasizes the importance of having real and fair alternatives to make their business thrive. The partnership strengthens the app's commitment to a more balanced market, offering concrete advantages for those who work in gastronomy every day.
Chef, entrepreneur, and one of the most prominent names in the country's gastronomy, Paola built a successful career leading renowned restaurants such as Arturito and La Guapa, in addition to participating for many years in the MasterChef program. Her background makes her the ideal voice to speak directly to those who know the industry best: restaurant owners.
By adopting practices that benefit restaurants, delivery drivers, and consumers, 99Food is revolutionizing the food delivery sector in Brazil. After Goiânia, the app will offer restaurants in São Paulo one year of commission and monthly fee exemption, ensuring minimum earnings of R$250 for partner delivery people who complete 20 services (including 5 food deliveries) and providing consumers with the most competitive prices in the market.
The campaign, launching on 07/28, will feature films and spots on TV, digital, and radio (check out the video here:https://youtu.be/hfrhMbWAXgk?si=JUl1CQgFJ4NHh2ad).
Technical Sheet
Marketing:Ana Verroni, Raphael Dias, Karinna Reis, and Arthur Cavallo.
Creative Studio 99Rafael Guaranha, Giovanna Vitulli, Adriana Boghosian, Thiago Grossmann, Brigida Oliveira, Flora Marchesan, and Julia Rocha.
Media:Melina Ferretti, Julia Mashki.
AgencyCP+B – Crispin Porter & Bogusky Brazil
CCOAndré Kassu
VP of Strategy and DataRenata Serafim
VP of Customer Service and New Business Development:Wilson Negrini
VP of Media and DataMarcela Ferreira
Creative DirectionRafael Guth
Creation:André Ueno, Phylippe Moura, Nadine Guassaloca, André Birches, and Rodrigo Soares
Integrated productionFabíola Thomal, Roberta Acerbi, Douglas Covino, Marcelo Tomioka, and Ricardo Sanches
Service:Thiago Barboza, Jaqueline Camargo, Juliana Marek and Maria Beatriz Rodrigues
Media:Bruno Froes, Isabelle Bonfim, Ana Toccolini, Monique Santos, Gianluca Petracco
ProjectsHenrique Salvadori and Camila Cotrim
IMAGE PRODUCTION
Producer:Sweet Films
Executive Production:Brunno Papa
Liner Producer:Ana Haertel
Producer:Nathalia Cardoso
Direction:Thiago Eva
Director of Photography:Roberto Ribeiro Júnior
1st Executive Assistant:Débora Yazbek
1st Camera Assistant:Naiara Carrasco Arinelli
Production Management:Thiago Freire
ProductionJuliana Furtuoso
Production AssistantPriscila Pina
Som Direto:Jade Nogueira Martins
Costume designer:Priscila Natassia Bedetti
Makeup artist:Jess Monge
Post-Production CoordinationLucas Miranda
Finalization AssistantPedro Ramos
Assembly:Rafael Mesquiara
Finisher:Lucas Miranda
Motion Graphics / Composition:Pedro Gebara
Colorista:Ian Pasqualino
CELEBRITY
Presenter:Paola Carosella
Customer serviceKate Soares
Audio Production
Sound Producer:A-Gandaia
CEO:Pedro Turra
COO:Samira Tortelli
Creative Director:Fábio Mancuso
Executive Producer & Customer Service:Kika Forjaz
Customer Service Director:Cris Marquesi
Music Production:Fábio Mancuso
Sound Design & Finalization:LH Cria, Fabio Mancuso, Junior Aragaki
STILL PAOLA CAROSELLA
Still Photographer:Kenzo Sanematsu
1st Still Photo Assistant:Gabriel Barrera Correa dos Santos
