Zuk, the largest real estate auction organization in Brazil, has plenty of reasons to celebrate its recent results. The year 2024 marked the company's best performance in the last 15 years, with a 35% increase in sales compared to 2023, which had already shown a 35% increase compared to 2022. And all of this without changes to its business model or acquisitions, which proves the strength of the company, which has been in the market since 1986.
By 2025, the main novelty is the focus on generating quality educational content. The goal is to make auctions even more well-known, increasing the number of qualified and secure buyers to do business in this format.
In this sense, investing in education about auctions is essential, as the purchase method remains an attractive alternative regardless of market conditions. Auctions enable the acquisition of properties at prices below appraisal, becoming especially sought after during periods of economic instability, when the search for safer investments increases, such as in the real estate sector – along with the rise in properties directed to auctions due to increased default rates.
New CEO and strategic partnerships
One of the key moments of 2024 for Zuk was the arrival of Henri Zylberstajn as the new CEO. Multifaceted professional – partner of the company since 2023 – with extensive experience in various sectors, he brought a renewed perspective to the business. Throughout the year, the company prioritized partnerships with financial institutions and judicial courts, in addition to strengthening relationships and attention to purchasing clients.
"With nearly 40 years of history and market leadership, Zuk remains true to its business model and continues to deliver impressive results. The result of hard work and excellence in serving our two clients: seller and buyer. We closed the last year even more consolidated, leading the sales ranking of our main partners and offering our over 1 million users an expanded and qualified portfolio of properties. Our goal now is to bring auctions to an even larger audience, with a focus on education," says Henri Zylberstajn, CEO of Zuk.
Partner network and attractive discounts
Currently, Zuk has a wide network of partners, including major financial institutions such as Itaú Unibanco, Santander, Bradesco, Safra, Creditas, Siccob, Banco Pan, Banco Inter, Daycoval, Creditas, and C6, as well as various judicial courts. With a team of over 100 employees and a mailing list exceeding one million users, the company's success is also linked to highly competitive discounts and convenient payment methods. Today, the options available on the Zuk Portal can be purchased at prices up to 80% below the market price, with financing options of up to 35 years.
