Founded with the purpose of simplifying and unifying the management of all flexible benefits, bonuses, salary advances and corporate expenses in a single application,Ecx Paycompletes one year of operation with the brandR$ 115 million in total payment volume (TPV).
The corporate multi-benefit card startup currently processesR$ 24 million per month in transactions and serves a base of 1,200 companies and 50,000 users.The expansion plan foresees quadrupling this volume by the end of 2025, moving R$400 million annually.
“The benefits market moves around R$150 billion per year in Brazil, and some companies have already reached R$1 billion in monthly TPV in less than five years. We will compete head-on, bringing as a differentiator the unification of all essential financial benefits for HR in a single platform”, says João Henrique Innecco, co-founder of Ecx Pay.
In addition to consolidating corporate benefits on a single card, which can be physical or virtual – an option that reduces implementation and logistics costs for HR managers and also for the employee, who can access the benefit from the first day of work.
The virtual option has also been popular because it meets ESG objectives within client companies – the Ecx Pay platform also offersAnteciPay, a salary anticipation solution that allows the company to release up to 30% of the salary as credit for card purchases. The HR manager defines the limit and the types of stores where the card can be used. The benefit has costs managed by the platform and is integrated into the payroll, allowing purchases up to 45 days in advance.
Salary advance is a solution that addresses a common pain point for Brazilians. According to the Consumer Debt and Default Survey, three out of four Brazilians have less than R$ 200 left over between salary cycles. "We found that 87% of purchases made with AnteciPay by our users are for basic needs such as food and health, with an average ticket of R$ 219. It is a solution that, on one hand, prevents employees from accumulating debt or abusive interest, and on the other hand, improves the company's cash flow and increases employee satisfaction," explains João Henrique Innecco.
All Ecx Pay users have access to exclusive discounts of up to 70% at partner networks such as Pague Menos, Drogasil, Droga Raia, Daki, Petlove, and Chefs Club. The platform also partnered with some states to offer discounts of up to 15% on expenses such as electricity. Another benefit for users is the points program with Mastercard, where the user earns 1 point for each purchase.Another option that the card offers is allowing employees to withdraw prizes and bonuses directly through the card.
In 2025, Ecx Pay plans to launch two new features.One of them is to transform the benefits card into a corporate card, helping companies manage employees' travel expenses and daily office and everyday expenses more easily. Within this modality, Ecx Pay aims to offer a specific feature to assist companies in fleet management, supporting the control of expenses related to vehicle maintenance and fueling.
With operations throughout Brazil, Ecx Pay's target audience includes companies with 50 to 2,000 employees and features brands such as MRV, Fini, V4 Company, and Unipar in its portfolio. A startup was conceived within Ecx Card, a company with over 30 years in the market that offers concession card solutions and has served more than 7,000 companies, handling over R$ 4 billion.
