The Atomic Group, Innovation and technology hub aiming to generate R$ 35 million in revenue by 2025, is presenting to the market the 'canal for equity' model from Atomic Ventures, one of the seven companies that make up the group. The model offers differentiators that position Atomic Ventures as the future of startup acceleration in Brazil
Atomic Ventures offers entrepreneurs sales channels for the activation of their products, in the group's active customer base, at no cost. Currently, this base has more than 2,5 million clients, of multiple economic activities. Also offers strategic mentorship for growth. The model converts part of the revenue into proportional equity (shareholding)
In this way, there is a fairer model, as highlighted by the founder and CEO of Atomic Group, Philip Bento. Respect the founder's time of the enterprise, in a process consisting of two main stages: pre-acceleration, an initial period of strategic mentoring and validation before signing the acceleration, and the acceleration program itself
The pre-acceleration phase includes simplified due diligence, with initial legal and financial analysis; termo de preferência de investimento e/ou aquisição enquanto a startup está incubada; and mentorship with specialists, with key point assessment, as a business model, scalability, initial traction and corporate structure
Acceleration involves a legal step (formalization of the investment terms, including equity and strategic objectives; and the deliveries of Atomic Ventures. They are: the initial capital for connecting with the Bitrix marketplace; mentors and product specialists network, marketing, sales and finance; and connections with investors for future rounds
We transform founders into scalable and profitable business leaders, to be the masters of their own destiny, underline Bento
The executive also notes that the Atomic Ventures model integrates an innovation and technology ecosystem composed of the other companies of the Atomic Group – Br24 (representative of the international Bitrix platform), Atomic Apps, Atomic Education, Atomic Partners, Atomic Capital and Atomic Data
This ecosystem, Bento cites two cases that illustrate its potential. One of them is the PowerZap WhatsApp API for Bitrix24, which integrates customer communication on WhatsApp within Bitrix24.CRM. In two years, the monthly revenue of this solution grew more than six times: from R$ 71 thousand in July 2022 to R$ 468 thousand in July 2024
Another 'case' is the PowerBot from Br24, chatbot created in the Bitrix24 system. It allows implementing powerful solutions quickly. In the first four months of solution implementation, the number of clients increased sevenfold (28 in September 2024, 144 in December, with the same revenue growth (from R$ 7 thousand to R$ 50 thousand monthly)
Companies that fit the Atomic Ventures model receive well-structured investments, technology-focused solutions, not in manual services; Proven MRR [monthly recurring revenue], financial potential and validated product, highlights the CEO of Atomic Group
