A US Media, media solutions hub, has just announced the hiring of Vinicius Picollo for the position of Chief Strategy Officer (CSO). With 23 years of international experience, the reinforcement arrives not only to boost the company's presence in the Latin American territory but also to lead its expansion into the global market.
The executive has held various leadership positions in both B2C and B2B, working for global companies such as Signify (formerly Philips Lighting) and Superside, several agencies like iProspect, BETC/Havas, Fbiz, Dentsu, ID/TBWA, as well as consulting for major brands and startups. Vinicius has extensive experience in creative strategy, digital marketing (including offline and performance media), digital transformation, building and refining departments, revenue generation with measurable results, among other areas.
Picollo also lived in different countries throughout his journey, which made him fall in love with interculturality and the possibilities of a global perspective. For him, this experience will be extremely useful in helping the company establish partnerships in Latin America and prospect clients in various countries.
"A company with the potential of US Media has the chance to do business not only in Latin America but worldwide," says the new CSO. I believe that a large part of the countries still do not see the media opportunities that exist in the region, beyond the similarities we have with other countries "to the south" of the globe in their digital consumption habits, amplified by the rapid adoption of mobile media. It is this promising connection between markets and cultures that we will work on building together from now on," he concludes.
