With an investment of R$ 300 million from the Indian Fund and the acquisition of Bnex, a ROCK arrives on the market as the most complete solution for customer engagement in Latin America. Also formed by the newly acquired companies Directo.eat, Izio&Co, LL Loyalty and Propz, the group was born covering various segments of the Brazilian market with its solutions based on data intelligence and loyalty, serving companies like Arezzo, JHSF, Itaú Shop, Assaí, BH Supermarkets, Plurix, Roldão, Martminas/Dom, Savegnago, Ultrabox/Bigbox, New Atacarejo, Jaú Serve, Pay Less, Pharmacies, São João Pharmacies, Nissei, among others
With over 320 active clients, a Rock projects revenue of R$ 100 million in 2024 and double that in 2025, always seeking to delight each customer with personalized shopping journeys. Only with SaaS solutions in CRM, there are already more than 130 million registered users in the loyalty and benefits programs managed for the retail clients, totaling more than R$ 310 billion in GMV (Gross Merchandise Volume) and 1,3 billion transactions per year
Led by Carlos Formigari, founder of Netpoints Loyalty and former CEO of Itaucard, and by Jorge Ramalho, former CTO of Itaú and CIO of Alpargatas, a ROCK Encantech emerges with the commitment to redefine Customer Knowledge standards in Brazil, integrating technology and humanity. The brand ROCK, inclusive, it is an acronym for "Return On Customer Knowledge", or Return on Customer Knowledge, thus positioning the resources allocated for CRM platforms, Loyalty and AI, as investments with measurable returns.
According to Formigari, CEO of ROCK, the numbers highlight that the company is ready to launch the enchanttech segment in the country, with the purpose of transforming the shopping experience, engaging customers to achieve exceptional returns. "The acquisition of Bnex was strategic because ROCK not only gains in the number of clients and registrations", how to have the most complete engagement platform in the market by incorporating Consumer Science, since BNEX developed its CRM solutions looking not only at the shopper or consumer, integrating in all its analysis the household and geodemographic dimension. With that, we want to continue collaborating and innovating with the retail sector, ensuring the customer is at the center of their strategies, dialoguing with your behaviors, interests and preferences through data and technological innovation, explain
From data to engagement: an integrated strategy
According to Opinion Box and Octadesk, 87% of consumers prefer brands that offer a good experience. Proof of this, analyzing the behavior of millions of customers engaged in loyalty programs over 12 months, while consumers have an average frequency of 4,0 purchases per month, those who adopt engagement solutions from the group companies more than double their average purchase frequency, reaching up to 9,0 purchases per month for the supermarket segment. With the personalization of campaigns using artificial intelligence algorithms, ROCK records a ROAS (return on advertising spend) above 400%, thus ensuring that the investment in customer knowledge is profitable, commitment that names the company.
Today, ROCK's products are aimed, mainly, for large and medium-sized retailers, that operate in highly competitive segments. Among them, are: CRM, complete loyalty and marketplace platform, omnichannel cashback solutions, market and geographic intelligence, shopper analytics, offer personalization algorithms, promotional automation, customer research and laboratory, white label applications for benefits clubs, applications in retail media and AI for consumer engagement with offers made by the industry.
Jorge Ramalho, CIO of ROCK, highlights that the main differentiator of the portfolio compared to others found in the market is being 100% integrated and having a high level of data governance. "Currently, there are numerous intelligence solutions being offered for the retail sector, but due to the complexity of the segment, these solutions end up being implemented in a fragmented way and without proper data management, putting at risk the retailers themselves and their customers many times” and emphasizes “the companies of ROCK will continue to serve customers with the same dedication, commitment and quality, maintaining your culture of performance excellence. Furthermore, they will receive the robust structure that ROCK will make available, further strengthening its operations and ability to generate results.”.
"We are embracing the mission of catalyzing change", establishing new paradigms for the retail and consumer intelligence industry, reinforces the CEO about ROCK's role in the current market. Retail is innovative out of necessity, given that it depends on the attentive gaze for consumer evolutions. That's why, we structured a platform that analyzes purchases, personalizes offers and promotes measurable behavior changes, complements Formigari.
About the products and services currently offered by the group companies, Formigari reinforces "at first", the products and services offered by ROCK companies to their current clients will maintain the same quality standard with the additional investments that ROCK is making, very soon our clients will have significant quality gains, with innovation and security.
Possibilities of new acquisitions
For the future, ROCK must maintain an active stance in the market, identifying and mapping opportunities for acquiring new companies that complement your business strategy. Formigari emphasizes that each movement in this direction must focus on companies committed to promoting and delighting customers, as well as in excellence in the digital age.
"The name of our company is an acronym that refers us to one of the most disruptive movements in humanity", the rock, so we need to live up to this definition, score the CEO. Each person and partner involved in this journey needs to value authenticity, after all, only the celebration of individuality can make customers unique in the midst of a dynamic and challenging scenario like the current one. So, let's always continue in search of what makes us exceptional, concludes.
