The shopping flow in the weeks leading up to Mother's Day generated online SMEs in 2025 with a revenue of over R$ 322 million, according to data from Nuvemshop, the leading e-commerce platform in Latin America. This amount represents a 34% increase compared to the 2024 revenue; at the time, they earned R$ 241 million.
"We have observed, day after day, a huge growth in online retail in Brazil. Mother's Day has always been one of the most important dates in commerce, and retailers took advantage of the heated market and strong demand to invest even more in this channel," comments Luiz Natal, platform development manager at Nuvemshop. "The results reflect the work of SMEs in offering the public creative and varied product options, and Nuvemshop's role in providing support and structure so they can focus on their businesses," he adds.
This growth was driven by the sale of 4.7 million products, 29% more than the 3.6 million items sold in 2024. Regarding the best-selling segments, Fashion had the highest revenue (R$ 108.6 million), followed by Health & Beauty (R$ 31.1 million) and Accessories (R$ 17.7 million).
Souvie, an organic cosmetics brand that is part of Nuvemshop Next – a business unit specialized in growing e-commerce – invests in sensitive strategies connected to the company's purpose to stand out in online retail and has prepared a special campaign for Mother's Day. On this date, we recall the care that is passed down from generation to generation. We think of a moment of pause and coziness, which we translate into an action that goes beyond sales, with progressive discounts and the sending of a lemongrass candle as a gift, highlights Luiza Torviso, Souvie's growth manager.
Regarding payment methods, Pix remains in the lead, accounting for a total of 49% of all orders, followed by credit card (46%).
The data was extracted by Nuvemshop based on the sales of Brazilian merchants during the three weeks prior to Mother's Day 2025.
