In a matter of seconds, a quick response to a product search on a website leads to a secure purchase. What seems simple is the result of a complex technological application that meets a company's needs and delivers positive financial results. That is exactly what happened with the partnership ofCVLB Groupwith theDelfia,curation of digital journeysfor the implementation of the Datadog market observability and monitoring solution.
The company's biggest challenge in adopting the application with Delfia's curation was centralizing observability due to the ease of integration brought by Datadog, as the company is based on diverse systems since the Group originated from the merger of two retail companies: Casa e Vídeo, with a strong presence in Rio de Janeiro since 1988 with 240 stores, and Le Biscuit, with a significant presence in the Northeast with 130 stores that together generate R$ 3 billion in revenue.
"Being plug and play and cloud-based, Datadog was essential in quickly establishing the observability infrastructure," he highlights.Lucas Testa, technology manager of Grupo CVLB and responsible for the company's website, app, and marketplace.With the introduction of Delfia's solution, one of the critical endpoints, the response time on the website, for example, was reduced by60%.
Furthermore, the solution boosted the sales of the Group CVLB's stores and e-commerce. "Any minute of downtime in our systems directly impacts our hourly sales target. We identified that the catalog endpoint of the website and app — responsible for fetching and displaying product information — had a response time of 7 seconds, which compromised the user experience. With the visibility provided by Datadog's trace, we were able to locate the bottleneck and optimize the application. Today, this time has dropped to just 1 second, resulting in a much smoother and more efficient browsing experience for the customer," comments Lucas Testa.
"We are always ready to provide the necessary support, whether to clarify questions about the tool or to resolve more complex technical issues. We make a point of acting quickly and accurately, ensuring that the client has all the support needed to maintain their operations with excellence," says Plinio Moreira, Delfia's Observability Manager, who emphasizes Delfia's commitment to agile and effective support, both in addressing questions and technical aspects.
100% operation in the air: history
In 2022, when Casa Vídeo still wasn't using Datadog, there were some system outages and instability during Black Friday, the most profitable and decisive sales period of the year for the company. In 2024, the entire system was 100% available and did not go down at any moment, according to Testa.
According to the executive, Datadog was able to centralize the entire operation so that the internal team gained a view of all systems and became proactive in solving problems.
"A growth in traffic and greater interaction is observed on Black Friday, where access peaks occur, usually on the multicloud application that depends on several systems (Azure, GCP, and AWS), so we monitor the main endpoints within Datadog and have gained greater predictability of issues. We did not have visibility into how order integration failures happened, and today we are much more proactive: when instability occurs, the Customer Service, Omnichannel, and Logistics teams are immediately notified to address and create routines to mitigate these problems," he details.
Another specific feature of Datadog, the Watchdog, which goes a bit beyond observability and allows configuring endpoints under 3 seconds to generate alerts and detect anomalies, also made a significant difference in the Group's operations.
"Based on the service history, the system detects when something unusual occurs within this pattern recorded in the database. Many of these occurrences are genuine issues that had not been mapped until now, and we are now alerted in time to notify the responsible teams to resolve them before impacting the customer or sales results," explains Testa.
The CVLB Group's technology manager values the partnership with Delfia, especially in technical support, in initiatives with workshops, and with the Customer Success department, which protects the client and defends the budget set for the license purchase. Delfia's curation has been fundamental, both to clarify specific questions about the solution and for more technical issues, such as grouping requests and on-demand costs, which helps us avoid further problems. Additionally, they constantly support us in exploring new Datadog features and conduct workshops that expand our knowledge. They are very proactive in this follow-up, he concludes.
