Topsort, a global company specializing in Retail Media, has received a new strategic investment from W23 Global, an international venture capital fund backed by five of the world's largest supermarket retailers: Tesco, Ahold Delhaize, Woolworths Group, Empire Company Limited/Sobeys Inc., and Shoprite Group.
The investment reinforces Topsort's progress in creating more efficient models for how retailers, brands, and agencies activate and measure media in retail. For co-founder and CEO Regina Ye, the investment marks a new phase for the sector. "Retail Media is entering its AI and scale era, where retailers, marketplaces, and brands can operate in a standardized and transparent ecosystem. The support from W23 Global accelerates our mission to drive innovation and efficiency across the entire chain," she states.
W23 Global invests in companies like Topsort, which are transforming retail through technology. According to CEO Ingrid Maes, “Topsort simplifies retail media in a rapidly expanding environment. Its no-bid auction technology allows for the expansion of media networks and ensures that more sellers reach relevant audiences efficiently.”
In 2025, Topsort expanded its global reach and began offering complete solutions to brands, retailers, and marketplaces. Recent advancements include tools that connect advertisers to different channels, digitize store signage with a focus on privacy, and utilize AI-based optimization mechanisms.
Topsort's infrastructure supports the monetization of major retailers worldwide, enabling formats such as sponsored ads, banners, and out-of-home media without requiring significant engineering efforts. According to Regina Ye, "with scalability and automation, Topsort supports the building of a simpler, more connected, and results-oriented Retail Media ecosystem."
