With investment from retail giants, Topsort accelerates global expansion of AI-based media.

Topsort, a global company specialized in Retail Media, has received a new strategic investment from W23 Global, an international venture capital fund backed by five of the world's largest supermarket retailers: Tesco, Ahold Delhaize, Woolworths Group, Empire Company Limited/Sobeys Inc., and Shoprite Group.

The investment reinforces Topsort's progress in creating more efficient models for how retailers, brands, and agencies activate and measure retail media. For co-founder and CEO Regina Ye, the investment marks a new phase for the industry. “Retail Media is entering its AI and scale era, where retailers, marketplaces, and brands can operate within a standardized and transparent ecosystem. The support from W23 Global accelerates our mission to drive innovation and efficiency across the entire chain,” she states.

W23 Global invests in companies like Topsort that are transforming retail through technology. For CEO Ingrid Maes, “Topsort simplifies Retail Media in a rapidly expanding landscape. Its bidless auction technology enables the scaling of media networks and ensures more sellers efficiently reach relevant audiences.”.

In 2025, Topsort expanded its global operations and began offering comprehensive solutions to brands, retailers, and marketplaces. Among recent advancements are tools that connect advertisers to different channels, digitize in-store signals with a focus on privacy, and utilize AI-based optimization mechanisms.

Topsort's infrastructure supports monetization for major retailers worldwide, activating formats such as sponsored ads, banners, and offsite media without requiring significant engineering efforts. According to Regina Ye, “With scalability and automation, Topsort supports the building of a simpler, connected, and results-driven Retail Media ecosystem.”.