Samsung is the most searched electronics brand by Brazilians, according to a survey conducted by Rank Certo, a digital marketing agency specializing in link building, in partnership with the Publiup agency. The study analyzed the average monthly search volumes on the Ahrefs platform, used to measure consumer interest and purchase intent in the country.
The South Korean giant recorded 1.6 million monthly searches, surpassing Apple's 1.2 million and Xiaomi's 750,000. Motorola and Dell complete the top five ranking, with 680,000 and 420,000 searches, respectively. For Felipe Cardoso, founder of the Rank Certo agency , responsible for the research, the idea is to analyze the market.
"This analysis is especially relevant in October, the month preceding Black Friday and marking the beginning of the most competitive period in e-commerce," he says.
Historic rivalry and the rise of Xiaomi.
The rivalry between Samsung and Apple has lasted for over a decade and is now reflected in online searches as well. Since the launch of the iPhone in 2007 and the popularization of the Galaxy line, the competition between the two companies has been setting the pace for innovation in the smartphone market.
In Brazil, Samsung stands out for offering a variety of models and price ranges, reaching different audiences. Apple, in turn, maintains customer loyalty and a premium image sustained by its integrated ecosystem of products and services such as iCloud, Apple Watch, and MacBook.
Xiaomi, in third place, has established itself as an attractive alternative by combining good performance and affordable prices. The Chinese brand has been expanding its fan base in the country, especially among young people who value value for money and modern design.
Check out the ranking from the research conducted by the Brazilian link building agency:
- Samsung: 1,600,000 monthly searches
- Apple: 1,200,000 monthly searches
- Xiaomi: 750,000 monthly searches
- Motorola: 680,000 monthly searches
- Dell: 420,000 monthly searches
- LG: 350,000 monthly searches
- Lenovo: 310,000 monthly searches
- HP: 290,000 monthly searches
- Asus: 260,000 monthly searches
- Sony: 230,000 monthly searches
- Intel: 200,000 monthly searches
- Positive: 170,000 monthly searches
- Multilaser: 150,000 monthly searches
- Philips: 140,000 monthly searches
- JBL: 130,000 monthly searches
- Philco: 110,000 monthly searches
- Microsoft: 95,000 monthly searches
- Acer: 85,000 monthly searches
- Realme: 70,000 monthly searches
- HTC: 45,000 monthly searches
Brazilians seek technology and cost-effectiveness.
The survey results reflect a shift in Brazilian consumer behavior. According to industry experts, consumers are increasingly attentive to the relationship between price, performance, and brand reputation, factors that drive the search for information before making a purchase decision. Emerging brands, such as Realme and Xiaomi, are taking advantage of this trend, offering high-performance products at competitive prices, while traditional giants continue to dominate the premium segment.
In the overall scenario, the ranking points to a booming and transforming market, where digital presence and the ability to engage audiences on online platforms have become crucial for the success of electronics brands in Brazil.
