Colormaq, a renowned appliance brand in Brazil, announced the launch of its new e-commerce platform. The initiative aims to provide an optimized and functional shopping experience for its customers, aligned with the company's goals of continuous evolution and customer focus.
A new platform, developed in partnership with VTex, features several highlighted product categories, including purifiers, small washing machines, washing machines, centrifuges, and purifiers. Among the innovations, the integration with Reclame Aqui for satisfaction surveys (NPS), order status via WhatsApp, special offers, and an integrated blog stand out.
The website, designed to be responsive, ensures an optimized experience on desktops, smartphones, and tablets, prioritizing accessibility and usability for all users. Colormaq thus seeks to strengthen its direct connection with the consumer audience, following industry trends.
Raphael Biguetti, Head of Digital B2C at Colormaq, says: “The new website reflects Colormaq’s commitment to putting the customer at the center of the business, in addition to prioritizing sustainability and social responsibility, offering transparent information about our practices and policies.”
The platform also emphasizes customer safety, offering a simplified shopping experience and quality assurance on all products. Various promotions and special offers are available, including discounts on PIX and interest-free installment options.
After-sales service received special attention in this new phase. The company invested in efficient delivery logistics, ensuring fast and secure deliveries nationwide. Furthermore, after-sales technical support offers specialized assistance with advanced technologies and direct communication channels.
Colormaq reaffirms its commitment to customer satisfaction and continuous improvement, with future plans to further enhance the user experience on its e-commerce platform.
