A Colormaq, renowned appliance brand in Brazil, announced the launch of its new e-commerce platform. The initiative aims to provide an optimized and functional shopping experience for its customers, aligned with the company's purposes of continuous evolution and consumer focus
The new platform, developed in partnership with VTex, presents various categories of featured products, including purifiers, tank tops, washing machines, centrifuges and scrubbers. Among the innovations, the integration with Reclame Aqui for satisfaction research (NPS) stands out, order status via WhatsApp, special offers and an integrated blog
The site, designed responsively, ensures an optimized experience on desktops, smartphones and tablets, prioritizing accessibility and usability for all users. Colormaq seeks, thus, strengthen your direct connection with the consumer audience, following the industry trend
Raphael Biguetti, head of Digital B2C at Colormaq, affirms: "The new website reflects Colormaq's commitment to putting the customer at the center of the business, in addition to prioritizing sustainability and social responsibility, providing transparent information about our practices and policies.”
The platform also emphasizes customer security, offering a simplified shopping experience and quality assurance on all products. Various promotions and special offers are available, including discounts on PIX and interest-free installment options
The after-sales service received special attention in this new phase. The company invested in efficient delivery logistics, ensuring fast and secure deliveries across the country. Furthermore, the technical assistance in after-sales provides specialized support with advanced technologies and direct communication channels
Colormaq reaffirms its commitment to customer satisfaction and continuous improvement, with future plans to further enhance the user experience on its e-commerce platform
