To Giuliana Flores, reference in online flower and gift commerce, is reaping the results of the launch of Giu's Club, service that ensures immersive contact with the brand. According to data from the internal balance, from January to September 2024, the subscription system had a record rise of over 200%. Furthermore, the initiative brought greater visibility and attracted new clients. 60% of subscribers are women aged between 30 and 45 years
Part of the success can be attributed to the fact that participants not only experience an engaging and vibrant atmosphere, expanding contact with plants in daily routine, but also enjoy considerable financial advantages, with substantial savings ranging from 50% to 70% compared to individual purchases. It is worth noting that the days of Friday, Saturday and Sunday stand out as the most favorable for sales at Giu's Club
In addition to the success of the service, there is a remarkable adherence of professionals from the health sectors, like dentists and psychologists. This movement suggests a trend related to the impact of flowers in formal environments, like offices, highlighting its transformative role for the well-being of patients
Operation
The Giu Club goes beyond the simple delivery of plants. The kits gather selected species following themoodof the month; exclusive and personalized vase with the logo, available in the weekly subscriptions, biweekly and on the first purchase; scented sachet; flowerfood, super nutrient that increases the durability of plants; playlist created on the Spotify platform for the subscriber to dive into a unique musical universe; and special wrapping with tips, contents and everything about the inspiration of the box. Subscriptions can have weekly regularity, biweekly or monthly and include residents of the city of São Paulo and the ABC Paulista; the idea is to expand soon to other locations
