A ClickBus, the largest bus ticket sales app in Brazil, announces the launch of a new customer relationship feature that combines technology, data intelligence, and exclusive benefits. The action, unprecedented in the road transport sector and carried out in partnership with the CRMBonus platform, a retail media and data tool that, through artificial intelligence, already offers all customers who buy tickets with ClickBus the opportunity to secure offers on their favorite brands, such as: Quem disse Berenice, Hering, Sem Parar, Wine Vinhos, Sam’s Club, Aramis, Corello, and Giuliana Flores, further personalizing the online bus ticket purchasing experience.
CRMBonus's solution is anchored in the concept of retail media and uses artificial intelligence, cross-referencing customer behavior data and consumption trends to transform the customer journey into an even more complete experience. From the moment the passenger purchases the ticket on ClickBus, the technology cross-references the traveler's profile and preferences, mapping partnerships with relevant brands, and suggesting personalized coupons tailored to each consumer's profile. The customer receives these offers directly via WhatsApp from the moment they ship, and has the option to unsubscribe at any time, maintaining full control over the communications.
“The partnership with CRMBonus allows us to go beyond buying tickets, creating a unique experience that connects our customers with brands that make sense to them. We want bus travel to be remembered not only for its convenience, but also for the benefits it provides,” he highlights.Michelle Xavier, Marketing & Growth Director at ClickBus.
The initiative, which began operations in September 2024 in 10 cities across Brazil, has already impacted 500,000 customers and recorded an engagement rate of 65% – a significant number compared to the market average, which is around 35% to 40%. The ticketing platform announced that the goal is for more than 3,000 ClickBus routes to offer this benefit to customers.
Through CRMBonus's recommendation engine, which cross-references preference and consumption habit data, each customer has access to exclusive coupons to use both in physical stores – there are over 10,000 connected points of sale – and on partner e-commerce platforms. This omnichannel approach not only broadens the reach of offers but also promotes the economy of the final destinations, encouraging consumption in local businesses and enhancing the traveler's experience, allowing them to choose where and how they want to redeem their benefits.
CRMBonus endorses the great potential for integration into the road transport sector and positive results through this partnership with the traveltech. "Our recommendation engine analyzes each passenger's profile and suggests coupons that truly make sense for them. This creates value for all parties: customers gain real benefits, brands reach a highly engaged audience, and local tourism is boosted. We noticed that ClickBus's customer base embraced the concept very well, which gave us greater relevance amid the crowd of offers. With this conversion success, we were able to bring more and new offers to the company's customers," explainsEduardo Vieira, CTO of CRMBonus.
