A CleverTap, complete engagement platform, announced a partnership with upGrad – one of the largest continuous learning and integrated qualification companies in Asia – to introduce a specialized program indeep learningwithin the Digital Marketing and Product Management courses offered by upGrad in partnership with MICA and Duke CE, respectively
Committed to helping brands unlock unlimited value for customers, CleverTap currently serves more than 2.000 brands globally, offering personalized experiences for their consumers. The platform is powered by TesseractDB™ – the first database in the world created specifically for customer engagement, offering speed and cost efficiency at scale. UpGrad is one of the largest integrated qualification companies in Asia, offering a variety of online and hybrid training programs, certifications and bootcamps in your B2C portfolio, in addition to facilitating courses with a diploma, Master's and Doctorate in partnership with renowned universities from India and the world
Totally integrated into the curriculum, this partnership combines academic rigor with practical market applications, empowering students with advanced expertise in customer retention, AI-based engagement and marketing strategies. Through live masterclasses and practical training on the CleverTap platform, participants will have access to exclusive industry insights and hands-on experience to tackle the challenges of modern marketing
Students will have exclusive access for one month to the CleverTap dashboard, allowing them to explore marketing analyses for high-impact campaigns. It will also be possible to extend this access with a special discount for further study. At the end of the program, participants will receive a joint certification from upGrad and CleverTap, increasing your competitiveness in the job market
Furthermore, they will also have access to videos from CleverTap University – a platform created to deepen users' knowledge about the product, your use cases and best practices to maximize the value of the tool. These contents will be available in upGrad's learning management system
Talking about the partnership, Sunil Thomas, co-founder and CEO of CleverTap, stated: "We are very excited about this collaboration with upGrad. The marketing landscape is constantly evolving and, therefore, it is essential for professionals to stay ahead of changes. With this initiative, we have the opportunity to interact with promising talents and contribute to the development of future marketing specialists.”
Rohit Sharma, president of the consumer business unit at upGrad, also commented on the initiative: "AI-based marketing is already a reality. As companies around the world demand professionals who can interpret data and turn it into impact, this partnership with CleverTap ensures that our students are not only prepared for the job market, but for the future – qualified to analyze data and drive business results. At upGrad, we are committed to shaping careers that drive the new economy, where AI and analytics define success. This strategic collaboration reinforces our commitment to developing a skilled workforce.”
