A CleverTap, a complete engagement platform, has announced a partnership with upGrad – one of Asia’s largest continuous learning and integrated skilling companies – to introduce a specialized program indeep learningwithin the Digital Marketing and Product Management courses offered by upGrad in partnership with MICA and Duke CE, respectively.
Committed to helping brands unlock unlimited value for their customers, CleverTap currently serves over 2,000 brands worldwide, providing personalized experiences for their consumers. The platform is powered by TesseractDB™ – the world's first database specifically designed for customer engagement, offering speed and cost efficiency at scale. upGrad is one of the largest integrated upskilling companies in Asia, offering a variety of online and hybrid training programs, certifications, and bootcamps in its B2C portfolio, as well as facilitating courses with Diplomas, Master's, and Doctorates in partnership with renowned universities in India and around the world.
Fully integrated into the curriculum, this partnership combines academic rigor with practical market applications, equipping students with advanced expertise in customer retention, engagement strategies, and AI-based marketing. Through live masterclasses and hands-on training on the CleverTap platform, participants will gain exclusive industry insights and practical experience to tackle the challenges of modern marketing.
Students will have exclusive access for one month to the CleverTap dashboard, allowing them to explore marketing analytics for high-impact campaigns. It will also be possible to extend this access with a special discount for furthering studies. At the end of the program, participants will receive a joint certification from upGrad and CleverTap, enhancing their competitiveness in the job market.
Additionally, they will also have access to videos from CleverTap University – a platform created to deepen users' knowledge of the product, its use cases, and best practices to maximize the value of the tool. These contents will be available on upGrad's learning management system.
Speaking about the partnership,Sunil Thomas, Co-Founder and Executive Chairman of CleverTap, said: “We are very excited about this collaboration with upGrad. The marketing landscape is constantly evolving and it is essential for professionals to stay ahead of the curve. With this initiative, we have the opportunity to interact with promising talent and contribute to the development of future marketing experts.”
Rohit Sharma, President, Consumer Business Unit, upGrad, also commented on the initiative: “AI-powered marketing is already a reality. As companies around the world demand professionals who know how to interpret data and transform it into impact, this partnership with CleverTap ensures that our students are not only prepared for the job market, but for the future – empowered to analyze data and drive business results. At upGrad, we are committed to shaping careers that drive the new economy, where AI and analytics define success. This strategic collaboration reinforces our commitment to developing a skilled workforce.”
