Entrepreneurship has become one of the most sought-after professions among Generation Z. A survey conducted by the Federal University of São Paulo (Unifesp), in partnership with the IDEIA Research Institute, indicates that three out of ten young Brazilians up to 27 years old aim to start their own business. The pursuit of knowledge in this area was also recognized by Jumper! Professions and languages, an educational network that offers more than 40 professional and foreign language courses, which has been filling up with students for the executive course, preparing this audience to become entrepreneurs.
Brazilian research also shows that the level of education influences interest in entrepreneurship. The higher the education level, the greater the desire to own one's own business.
"Institutions, whether schools or companies, are adapting to the needs of Generation Z by offering more innovative curricula, incorporating technology and entrepreneurship into the classroom, making learning more interactive and accessible. That is why we launched the Executive Course, to prepare this young person to become an entrepreneur and ready for the job market," explains Eleandro da Costa, CEO and partner of Jumper! Professions and Languages, which saw enrollment grow by 120% in the search for executive course enrollments.
The course consists of three modules, the first being for junior executives, focusing on the development ofsoft skillsThe students receive instructions to prepare for formal job interviews and career planning. In the second module, full executive, they encounter content on management and leadership. In the third module, senior executive, the focus is on finance and business management, with dynamic classes and case studies that reflect the reality encountered in daily practice.
“These innovations aim not only to attract Generation Z, but also to prepare them for a future that is constantly changing and full of challenges,” says the CEO.
