Five tips to increase conversions with virtual catalogs on WhatsApp

The advancement of business digitalization and the popularization of conversational commerce have established WhatsApp as one of the main sales channels in Brazil. According to a survey by We Are Social (2024), 96% of Brazilians use the app daily, while a study by SEBRAE (2023) shows that 72% of small businesses already adopt it as their primary sales tool.

In light of this, specialized platforms have been gaining ground by offering solutions that enhance the use of the conversion application. According to André Campos, CEO of Vendizap, the company's interface was developed to transform every interaction into a personalized sale on WhatsApp. "Vendizap can be used by any company that wants to start or optimize its online sales. But it is especially suitable for those who already sell and seek to scale with organization, need agility in customer service, greater control over orders, and more conversions on WhatsApp, regardless of the segment," it explains.

Internal company reports show that retailers who use integrated catalogs convert up to 30% more than those who only work with standalone messages. "Our goal is to support entrepreneurs who want to digitize their businesses without relying on marketplaces or complex websites, using a tool that is already part of their daily routine, WhatsApp," he adds. Fields.

Here are the expert tips to enhance results with virtual catalogs:

1. Create your community on WhatsApp: Form groups with loyal and interested customers. Offer exclusive content, flash promotions, and share behind-the-scenes insights of the business. Proximity strengthens the bond and generates trust.

2. Use Instagram and Facebook as a daily catalog: Feed your social media with products, testimonials, and behind-the-scenes content. Explore Reels --- Note: The word "Reels" in Portuguese translates directly to "Reels" in English. It maintains the same meaning and context, referring to the short video clips on social media platforms like Instagram. There is no need for further translation or context adjustment., Stories And surveys to engage. "If you only post products, it becomes a digital flyer. People want connection, not just price," he highlights. Fields.

3. Place your store on the map with Google My Business: Create a free profile, keep schedules and photos updated, and encourage customer reviews. "Who searches on Google is ready to buy. That's the hottest traffic there is," emphasizes the [source]. CEO of Vendizap.

4. Highlight key products with visual appeal: Highlight strategic items in the catalog using quality images and markers such as "best seller" or "promotion of the week." This directs the customer's attention and increases the chances of conversion.

5. Treat the catalog as an active sales tool: Do not just use it as a digital catalog. Regularly send it to customer lists and groups, customizing it according to the consumption profile. Frequent updates strengthen the relationship and increase purchase recurrence.

6. Always measure and adjust: Monitor metrics such as opens and clicks on links. Tools like Flipsnack, Linklist, or trackable PDFs allow you to identify what engages the most and continuously improve the catalog.

The guidelines reinforce that success in digital sales depends on both good tools and the way the entrepreneur relates to their customers. In this sense, André Campos --- Translation Note: The name "André Campos" is a proper noun and does not require translation. It is already in a format that is recognizable and appropriate in English. It highlights the importance of seeing WhatsApp as more than just a messaging channel. "These practices show that selling on the app goes far beyond responding to messages. When the entrepreneur creates a community, positions themselves on the networks, appears on Google, organizes their catalog, and measures results, they transform the app into a channel for relationship building and recurring sales," he concludes.