Five tips to increase conversions with virtual catalogs on WhatsApp

The advancement of business digitalization and the popularization of conversational commerce have solidified WhatsApp as one of the main sales channels in Brazil. According to a survey by We Are Social (2024), 961,000 Brazilians use the app daily, while a study by SEBRAE (2023) shows that 721,000 small businesses already use it as their primary sales tool.

In light of this, specialized platforms have been gaining ground by offering solutions that enhance the use of the app for conversion. According to André Campos, CEO of Vendizap, the company's interface was developed to transform every interaction into a personalized sale on WhatsApp. "Vendizap can be used by any company looking to start or optimize its online sales. But it's especially recommended for those who already sell and are looking to scale with organization, need agile service, greater control over orders, and more conversions on WhatsApp, regardless of the segment," he explains.

Internal company reports show that retailers who use integrated catalogs convert up to 30% more than those who work solely with individual messages. "Our purpose is to support entrepreneurs who want to digitize their businesses without relying on marketplaces or complex websites, using a tool that is already part of their daily lives: WhatsApp," he adds. Fields.

Below, check out the expert's tips for boosting results with virtual catalogs:

1. Create your community on WhatsApp: Create groups with loyal and interested customers. Offer exclusive content, flash promotions, and share behind-the-scenes insights into your business. Proximity strengthens bonds and builds trust.

2. Use Instagram and Facebook as a daily catalog: Feed your social media with products, testimonials, and behind-the-scenes footage. Explore Reels, Stories and polls to engage. "If you only post products, it becomes a digital brochure. People want connection, not just price," he highlights. Fields.

3. Put your store on the map with Google My Business: Create a free profile, keep your hours and photos up to date, and encourage customer reviews. "People searching on Google are ready to buy. This is the hottest traffic there is," emphasizes CEO of Vendizap.

4. Highlight key products with visual appeal: Highlight strategic catalog items using high-quality images and tags like "best seller" or "weekly special." This will draw the customer's attention and increase conversion rates.

5. Treat the catalog as an active sales tool: Don't just use it as a digital catalog. Send it regularly to customer lists and groups, personalizing it according to their consumption profile. Frequent updates strengthen relationships and increase repeat purchases.

6. Always measure and adjust: Monitor metrics such as opens and link clicks. Tools like Flipsnack, Linklist, or trackable PDFs allow you to identify the most engaging content and continually improve your catalog.

The guidelines reinforce that success in digital sales depends both on good tools and on the way the entrepreneur relates to their customers. In this sense, André Campos highlights the importance of viewing WhatsApp as more than just a messaging channel. "These practices show that selling on the app goes far beyond responding to messages. When entrepreneurs create a community, position themselves on social media, appear on Google, organize their catalog, and measure results, they transform the app into a channel for relationships and recurring sales," he concludes.