The activity on social networks is usually understood as the main (if not the only) way for a brand to be recognized on the internet. It's not quite like that. Developing a high-performance website and investing in paid traffic are essential measures for a company to reach its audience online.
This is what explains specialist Fabiano Quirino, CEO of Agk.Medical, a marketing agency focused on services and businesses in the healthcare sector. In your assessment, by having a well-designed and maintained website, the company transfers professionalism and credibility from real life to the digital universe, generating Digital Authority.
Paid traffic is meant to boost the website's visibility. The strategy is, in fact, recommended by Sebrae in guidance materials for small and medium-sized enterprises. The most used platforms for publishing ads are Google Ads, YouTube Ads, Facebook Ads, Instagram Ads, LinkedIn Ads, and TikTok Ads Manager.
Still, it is not merely investing in ads alone that will guarantee access and, above all, permanence on the company's website. "The website needs to have relevant content, be easy to navigate so that the user can find what they are looking for, and be attracted by what the brand offers," emphasizes Fabiano Quirino. The generation of digital authority is strongly influenced by the high-performance website, and it is through it that the audience systematically accesses all data and information.
In this sense, together with the Agk.Medical team, the specialist cites five characteristics that make a website efficient and, therefore, are capable of making a good impression on those browsing:
- Have a harmonious and modern look, with high-quality images;
- High page loading speed;
- Easy to navigate, with relevant content and interactive menus;
- Be fully responsive, designed to adapt to any type of device resolution (notebook, cell phone, desktop), without distortions;
- Undergo security and backup updates and maintenance, with the inclusion of new elements and content.
With features like these, the high-performance website conveys modernity, humanization, and credibility. "The site should reflect, in the digital environment, the brand values established in the physical environment," adds the specialist.
Another key point is to ensure the website's presence in search engines. In addition to investing in ads, it is essential that the content is created considering SEO (Search Engine Optimization) requirements.
“Today, we offer our Digital Authority Consulting to healthcare specialists. We analyze the current scenario and where the specialist wants to go. Once the goals are defined, we outline a plan for the specialist to achieve their Digital Authority and achieve their goal in the shortest possible time, through online advertising strategies that lead to their high-performance website, where the patient identifies with the specialist and schedules their first appointment. We also offer business intelligence support with state-of-the-art tools, so that the specialist’s team can increasingly convert and retain new patients that arrive,” emphasizes the Agk.Medical professional.
In the portfolio, there are websites created for professionals and medical clinics from various parts of the country, such as Dr. Rodrigo Foronda, Glauce Cardoso Ubeid, Dr. Bruno Müzel, Dr. Luiz Venturini, Dr. Bruna Sanchis, Dr. Cristóvão Silva, Dr. Daniela Gracioli, Sanches and Fukubara Clinic, among the more than 100 sites created by Agk.Medical.
