Cybersecurity is in constant transformation, driven by technological advancements and increasingly sophisticated digital threats. In 2025, organizations face an even more challenging landscape, in which hackers use artificial intelligence to exploit vulnerabilities in record time, with digital identities becoming priority targets. In this scenario, the question is clear: how can companies not only protect themselves, but also thrive in such a dynamic environment
"Unfortunately, Brazil is already among the main targets of hackers in the world. Recent data from Check Point Research shows that attacks in the country continue to grow, and the bad news is that the level of maturity in cybersecurity of most Brazilian companies is still very low, alert Thiago Tanaka, cybersecurity director of TIVIT, Brazilian multinational that connects technology for a better world. In 2025, it will be essential to operate with greater cyber resilience, what does protecting access include, invest in proactive solutions, keep software updated and empower teams to identify and mitigate threats
With the growth of artificial intelligence (AI) and automation, cybercriminals are becoming more skilled. The use of AI in cyber attacks is enabling the creation of more sophisticated and harder-to-detect threats. A significant increase in the frequency and complexity of cyber attacks is expected in the coming years. This makes businesses need to rethink their security strategies and adopt more advanced solutions
The reportCybersecurity Forecast 2025, produced by Google, claims that AI will be one of the main risk vectors in the next year. Your application will facilitate the creation of new forms of phishing, social engineering attacks anddeepfakes, that can be used for identity theft. The report also points out that ransomware will continue to be a disruptive threat, now with more elaborate extortions, such as threats of sensitive data leaks and operational disruptions
Other trends and threats mentioned in the report also include: the democratization of tools for hacker attacks (subscription-based attack services are lowering the entry barriers for less experienced criminals); vulnerabilities being exploited in record time (this acceleration requires companies to act proactively to mitigate risks and protect their systems before they become targets); attacks on identities and hybrid environments (with the expansion of hybrid work, compromised digital identities are becoming one of the main attack vectors.
As the cyber threat landscape becomes more complex, it is increasingly necessary for companies to implement security from the beginning of the development of their systems and applications. With the rapid technological evolution and the ongoing digital transformation, security must be considered from the architecture of the solutions, and not just as a "fix" after implementation
Tanaka emphasizes that the best alternative to reduce the chances of attacks is through the adoption of preventive measures, added to robust strategies, adaptable and collaborative
- Strengthen AI-based monitoring:artificial intelligence solutions can detect anomalous patterns and respond to threats in real time. Integrating AI tools into defense systems should be a priority
- Implement the Zero Trust Model:the concept of "zero trust" minimizes the risk of unauthorized access, applying continuous authentication and network segmentation, in addition to ensuring that only authorized users and devices have permission to access critical data
- Invest in digital identity protection:with identities being one of the biggest points of vulnerability, technologies such as multi-factor authentication and identity management (IAM) are essential for reducing risks
- Regularly update infrastructure and training:ensuring that systems are always updated and that employees are regularly trained helps to mitigate social engineering attacks and exploitable vulnerabilities
Companies need to see cybersecurity not as a cost, but as a strategic investment capable of generating competitive advantage. She is an essential differentiator to ensure business continuity in a scenario of increasing threats. At TIVIT, our commitment is to deliver solutions that seamlessly integrate with our clients' operations, allowing them to focus on the growth of their businesses, "without worries about cyber risks", highlights Tanaka. "We are prepared to face the challenges of 2025 with a robust and proactive approach", based on our expertise in managed security services, monitoramento 24/7 e proteção impulsionada por inteligência artificial.”
We have a monitoring structure,detection and response with the most modern tools and a team of professionals that ensures a very effective information security coverage.The cost of using this structure by our clients is infinitely lower than what a company would incur if it decides to establish its own organization. This study can and should be applied before making the decision to maintain your own cybersecurity structure.In any case, whether with an internal structure or with a cybersecurity service company, it's not worth taking the risk
