Cybersecurity is constantly evolving, driven by technological advances and increasingly sophisticated digital threats. In 2025, organizations face an even more challenging landscape, where hackers use artificial intelligence to exploit vulnerabilities at record speed, with digital identities becoming top targets. In this scenario, the question is clear: how can companies not only protect themselves but also thrive in such a dynamic environment?
"Unfortunately, Brazil is already among the main targets of hackers worldwide. Recent data from Check Point Research shows that attacks in the country continue to grow, and the bad news is that the level of cybersecurity maturity in most Brazilian companies is still very low," warns Thiago Tanaka, cybersecurity director at TIVIT, a Brazilian multinational that connects technology for a better world. In 2025, it will be essential to operate with greater cyber resilience, which includes protecting access, investing in proactive solutions, keeping software updated, and training teams to identify and mitigate threats.
With the growth of artificial intelligence (AI) and automation, cybercriminals are becoming more skilled. The use of AI in cyberattacks is enabling the creation of more sophisticated and harder-to-detect threats. A significant increase in the frequency and complexity of cyberattacks is expected in the coming years. This causes enterprises to rethink their security strategies and adopt more advanced solutions.
The reportCybersecurity Forecast 2025, produced by Google, states that AI will be one of the main risk factors in the coming year. Your application will facilitate the creation of new forms of phishing, social engineering attacks, anddeepfakes, which could be used for identity theft. The report also indicates that ransomware will continue to be a disruptive threat, now with more elaborate extortion tactics, such as threats of sensitive data leaks and operational disruptions.
Other trends and threats mentioned in the report also include: the democratization of tools for hacker attacks (subscription-based attack services are lowering entry barriers for less experienced criminals); vulnerabilities being exploited at record speed (this acceleration requires companies to act proactively to mitigate risks and protect their systems before they become targets); attacks on identities and hybrid environments (with the expansion of hybrid work, compromised digital identities are becoming one of the main attack vectors).
As the cyber threat landscape becomes more complex, it is increasingly necessary for companies to implement security from the very beginning of their systems and application development. With the rapid technological evolution and ongoing digital transformation, security must be considered from the architecture of the solutions, not just as a "fix" after implementation.
Tanaka highlights that the best alternative to reduce the chances of attacks is through the adoption of preventive measures, combined with robust, adaptable and collaborative strategies:
- Strengthen AI-based monitoring:Artificial intelligence solutions can detect anomalous patterns and respond to threats in real time. Integrating AI tools into defense systems should be a priority.
- Implement the Zero Trust Model:The concept of “zero trust” minimizes the risk of unauthorized access by enforcing continuous authentication and network segmentation, as well as ensuring that only authorized users and devices are allowed to access critical data.
- Invest in digital identity protection:With identities being one of the biggest points of vulnerability, technologies like multi-factor authentication and identity management (IAM) are critical to reducing risk.
- Regularly update infrastructure and training:Ensuring that systems are always up to date and that employees are trained regularly helps mitigate social engineering attacks and exploitable vulnerabilities.
"Companies need to see cybersecurity not as a cost, but as a strategic investment capable of generating a competitive advantage. It is an essential differentiator to ensure business continuity in a landscape of increasing threats. At TIVIT, our commitment is to deliver solutions that seamlessly integrate with our clients' operations, allowing them to focus on growing their businesses without concerns about cyber risks," emphasizes Tanaka. We are prepared to face the challenges of 2025 with a robust and proactive approach, based on our expertise in managed security services, 24/7 monitoring, and AI-driven protection.
We have a monitoring, detection, and response framework with the most modern tools and a team of professionals that ensures very effective information security coverage.The cost of using this structure by our clients is infinitely lower than what a company would incur if it decided to establish its own organization. This study can and should be applied before deciding to maintain your own cybersecurity structure.Anyway, whether with an internal structure or a cybersecurity service company, it's not worth taking the risk.
