Data extracted from the Google Trends platform shows that China is the country that has searched the most for Large Language Models (LLMs) in the last 90 days. This information comes from a survey conducted by Rank Certo, a communications agency specializing in link building, which indicates that the country reached an index of 100 in the series for that period.
Photo: Google
According to the study, after the nation of the Great Wall come South Korea, Singapore, Hong Kong, and India. The United States appears only in last place, demonstrating an Asian predominance in recent searches.
Photo: Google
What are LLMs and why is the market growing so fast?
Large Language Models, or LLMs, are artificial intelligence models trained on enormous datasets of text capable of generating, completing, and classifying natural language. In practice, these architectures power conversational text assistants, automatic summarization tools, classifiers, and content generation systems that already impact copywriting, customer service, search, and process automation.
The market for these models has received robust investments in infrastructure, research, and commercial application. For Insights Consultancy projects that the LLM market will jump from US$12.8 billion in 2025 to US$59.4 billion in 2034 , implying a compound annual growth rate (CAGR) of 34.8% over the projection period.
These numbers signal a rapid transformation of the digital ecosystem, with demand for computing, data, and integration services. In an interview, Felipe Cardoso, CEO of Rank Certo and a specialist in Public Relations, points out that LLMs have become a key component in visibility strategies.
"LLMs enhance immediate responses and summaries that are frequently redistributed across digital channels; companies that optimize content with quick reading and intent signals in mind tend to gain more referrals in environments controlled by language models," he says.
How does Google Trends measure interest, and what does that mean on the global map?
Sources consulted by the newsroom confirm that Google Trends does not provide absolute query counts. The tool normalizes interest on a scale of 0 to 100, where 100 represents the peak popularity of the term in the selected region and time frame; lower values represent fractions of that peak.
Therefore, when China appears with an index of 100 for "LLM," it means that, proportionally to its own search volume during that period, it experienced the highest peak of interest. Other countries are shown in relation to this benchmark. This logic explains why countries with smaller populations can appear in high positions if the local search volume, in relative terms, is high.
Photo: Google
Complementing the statistical explanation, the CEO of Rank Certo comments on an international phenomenon: despite the proportional leadership of Asian countries, English remains the predominant language in global technology searches. "Just look at trending terms like 'technology news today', 'apple news today', and 'ai news today'; it shows that a large portion of high-traffic searches continue to occur in English."
Google Trends data paints a picture of relative interest, placing China at the top of LLM searches over the past 90 days, a scenario that aligns with very aggressive market projections regarding sector growth. Accurately interpreting these signals requires cross-referencing sources and paying attention to the limitations of the tool itself.
For those who communicate and for those who produce digital content, the message is clear: adapting language, formats, and metrics to an ecosystem increasingly impacted by language models is a strategic priority.
